Email Append process involves a business database made up of contacts including their name, address and company name. If a company wants to expand into email communication, you have to involve a service provider that has a database of business email addresses in order to merge the data together and append business email addresses to their existing business marketing records. In this way they can have an updated database with the current email address of individuals on the list. The success of Email Appending obviously depends on the quality of both databases being merged.
If you know exactly what you’re looking for, you can access service provider’s database to find an exact match. Add valuable demographic/
Email Append is the process of merging a database of business information on individuals containing information other than the individuals' email addresses, with a master database of email addresses in an attempt to match the email addresses with the information in the initial database.
An Email Append process involves a business that has name, address and telephone data on its customers/prospects or other individuals. If you want to expand into email communication, then you can involve a service provider that has a database of email addresses in order to merge the data together. In this way you can have an updated database with the current email address of individuals on your marketing list.
Email Append enable you to rapidly and cost-effectively improve your email marketing programs by expanding your reach, lowering your cost per contact, and increasing the net contribution and profitability of every marketing campaign.
Following are some of the benefits of Email Append / Data Append:
• Reduces Communication Costs
• Reduces Response Time.
• Deploys marketing campaigns faster and receive more quantifiable results
• Expands your marketing options
• Supports your direct mail initiatives (email in conjunction with direct mail has proven to increase overall response rates).
Add other information such as:
Business Name, Standard Executive Contact Info (Name, Title, Gender, & Executive Function, DUNS Number, HQ Duns Number, Parent/HQ City, Mail address or Street address, City, State, Zip + 4, Telephone Number, Fax Number, Year Started, No. of Employees, Annual Sales, Primary & Secondary NAICS Code, Primary & Secondary SIC Code, Industry
Line of Business.
Contact Name, Phone Numbers, Addresses, Income, Age, Occupation, Education, Presence of Children, Lifestyles/Hobbies/
Business Email Append Percentage
The email append percentage will vary depending on the accuracy of the contact names and company data in your list. The typical append rate is 65% to 85% of the contacts in the list.
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