One of the most common reasons blamed for business failures is undercapitalization. “Your Start Up Company as an Experiment” sets the tone from the very first chapter and teaches the reader about the start-up landscape everything from the current number of failures and why a new strategy other than starting by researching and writing a business plan is needed. There are a lot of start-up businesses that lack direction and even though entrepreneurs are excited about their business; they rely on too many varying opinions when it comes to what they should be doing when it comes to their business.
In the second chapter of “Your Start up Company as an Experiment”, Author Kocialski reveals the number of entrepreneurs getting started and the missteps they take from the onset. These missteps can cause the business time and money which in turn can frustrate the entrepreneur even before the business gets off the ground. For the entrepreneur that dreamed about being a business owner, the missteps can lead to start-up nightmares. “Your Start Up Company as an Experiment” provides helpful questionnaires and exercises to guide new business owners through what could be dangerous territory.
When it comes to dangerous territory, hundreds of thousands of businesses are started each year. Many of those businesses follow the traditional wisdom of writing a business plan, yet most still fail. Author Kocialski says “Ditch the Business Plan” in chapter three. Instead of using a traditional business plan process for a start-up, the strategy is to write a concept plan instead. A concept plan serves as a question and answer methodology to produce the answers you need regarding your business.
Readers will learn that success is a process whether it is your own business or you’re working for someone else and it takes time. Entrepreneurs that are successful understand you must hone your skills and what you are offering. “Your Start up Company as an Experiment” helps guide entrepreneurs through that process. It can be purchased through Amazon.com at http://www.amazon.com/
About the Author
Cynthia Kocialski is the founder of three companies, has been involved with dozens of start-ups, and has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Prior to this, she held numerous technical, marketing, and management positions at major corporations, with responsibilities including developing financial software, engineering management of scientific workstations, and overseeing technical marketing and strategic planning for graphics and digital video components for personal computers. Kocialski writes the popular Start-up Entrepreneurs’