The report found that India currently has 146 Million TV households as against 108 Million in 2005. Research suggests that Indians spend a significant amount of time on television (average 2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
IMARC Group North America
IMARC Group Europe, Middle East & Africa
To know more please visit: http://www.imarcgroup.com/