The advertising experts point out that worldwide online communications create an environment where an individual person acquires digital command of the marketing process. It is a complete reversal of the traditional marketing concept. Businesses and companies that do not become involved with click speed methods of marketing do so at their peril. Savvy competitors and new start ups can rapidly gain a market share taking business away from them.
Knowledgeable customers are rapidly gaining digital command of the marketing process. Sellers and producers are losing the ability to buy attention of a customer. Instead they have to earn the attention of the buyer by discovering and providing immediately the specific solution to a customer problem.
The presentation being developed uses the publishing industry as an example of the potential for digital marketing of a product. This includes E-titles published on Amazon KDP service, immediate publicity using one or more public relations web sites, and simultaneous book cover and review presentations using Facebook, Twitter, YouTube as well as other social media services on a global basis.
21st Century Research Amazon Kindle Publications
The firm evaluates digital publishing in form of E-Books, E-Stories, E-Reports and E-Flash Stories which can be published on Amazon Kindle and other tablets. Bohdan O. Szuprowicz is already testing the applicability of Kindle publishing with several E-Stories including "The Sweet Taste of Revenge", "A Cold War Love Affair", "How They Stopped Hitler's Nuclear Weapons Program", and "A Sawgrass Vendetta". The "Guide to Foreign Obama Cartoons" is the latest title published on Amazon Kindle a few weeks ago.
About 21st Century Research
Bohdan O. Szuprowicz, President of 21st Century Research, arrived in the Unites States soon after the Russians launched the Sputnik satellite in 1957. He was recruited by Boeing in Seattle as an engineer and later he joined General Dynamics and IBM, whence he moved to the Center for Economic and Industrial Research Inc. headquartered in Washington DC. He began writing articles about progress of automation in many industries and became the editor of High Technology West, a subsidiary of the newspaper California Business in Los Angeles. This was followed by a round-the-world trip to evaluate computerization in many countries of Africa, Australasia and Europe and included a special visit to Vietnam to observe use of information technology under wartime conditions.
He founded the 21st Century Research consultancy in 1974 and collaborated with Chase Manhattan Bank in setting up a market research operation to evaluate opportunities in China, the Soviet Union and Eastern Europe. He traveled frequently to those areas and crossed Checkpoint Charlie to East Berlin on several occasions. He also toured South Africa to observe apartheid environments and met with independence fighters in Namibia. His work on network planning earned him an invitation to present it at the International Symposium on Operations Research for Developing Countries in Paris.
As a result of his experiences and research into global geopolitics, he published “Doing Business with People’s Republic of China” and “How to Avoid Strategic Materials Shortages” with John Wiley & Sons, as well as “How to Invest in Strategic Metals” with St. Martin’s Press. He also published “Multimedia Networking” with McGraw-Hill, which included Japanese and Korean editions and “Multimedia Tools for Managers” developed for AMACOM. Szuprowicz also collaborated for several years with Computer Technology Research, and published 15 corporate reports about search engines, multimedia, Internet marketing, and various networking technologies.
For several years Szuprowicz was managing editor of several newsletters on Internet technology applications and a columnist for Financial Sentinel, Moneyworld and other magazines. He published “Supergrowth Technology USA,” an investment newsletter, and consulted with many corporations on technology markets. His current research focus is on Nuclear Terror Geopolitics on a worldwide basis.
He also published hundreds of articles in many countries in journals such as Les Affaires, Atlanta Constitution, Australian Financial News, Barron’s Weekly, Bull & Bear, Business South Africa, California Business, Canadian Business, China Business Review, Christian Science Monitor, Computerworld, Denver Post, Dun’s Review, Eurofinance, Financial Post, Investment Dealers Digest, IPO Reporter, Japan Economic Journal, National Investment & Finance of India, Newsday, Newsweek International, New Scientist, Oficinas, Polish Daily, Singapore Times, Skrzydlata Polska, Usine Nouvelle, Wall Street Microinvestor, Wall Street Transcript, ZeroUno and many others.
He has been a frequent speaker, panelist and moderator at international conventions, symposia and conferences. He holds a BS degree from the Imperial College of Science and Technology of the University of London. He also did postgraduate work in journalism and management at Columbia University in New York and UCLA in California.
Szuprowicz is an active member of the British Schools and Universities Club, the Schiehallion Club of Kinloch Rannoch, Republican Club of South Sarasota County, Sarasota Fiction Writers, Sarasota Authors Connection, Sarasota Writers Forum, Sarasota Camera Club, Sarasota PC Users Group, and was previously a member of the Royal Aeronautical Society.