PRLog - Nov. 13, 2012 - SAN FRANCISCO - Bay Area marketing professional Denise Hillman recently made the switch from corporate VP to self-employed as the U.S. trends towards becoming a Freelance Nation. Hillman, a marketing veteran with over 20 years experience and most recently on staff with a leading national bank, made the move after her job was eliminated last year. Rather than pursue another corporate managerial position, she decided to join forces with colleague and consultant Craig Lee to form SNAP! Communications. Their new business finally puts into reality many "what if" conversations they had over the years of their professional association.
Denise Hillman & Craig Lee of SNAP! Communications
For Hillman, there were serious considerations on the road to self-employment such as giving up the security of a robust benefits package. A single mom with college on the horizon for her youngest, the decision was not a quick one. “It’s a leap of faith, and having a business partner who is established was much more appealing than flying solo,” Hillman says. Some of Lee’s clients include Wells Fargo, Union Bank and Bank of the West.
Though there’s no annual government tracking of independent workers, the last official report1 indicated that the number of freelance workers had tripled within the decade. According to the latest count, 30% or 42 million of the American workforce was made up of freelancers. What bodes well for Hillman and Lee in the new economy are the leaner staffing levels at many corporations as a result of expense-cutting, as well as the remaining need to continue marketing activities to support business growth.
Hillman and Lee designed a scalable business model that keeps costs low for clients through lean overhead. Rather than maintain a roster of employees, they bring in top freelancers and vendors as needed, depending on the project. Their new agency can provide a full range of services customized for each client. “With so many years in the communications field, we have a large market of talent to tap into for our clients. So, it’s a win/win – for our clients and for small businesses like ours,” says Lee.
More information about SNAP! Communications
SNAP! Communications is a single-source marketing agency providing a full range of strategic marketing and communication services. Specializing in developing communication solutions for the financial services industry, SNAP! has a proven track record of helping clients achieve their business objectives with sound strategy and innovative creative execution.
For additional information contact firstname.lastname@example.org or visit www.snapcommunications.biz.
1. United States Government Accountability Office Report GAO-06-656