FindTheBest Launches Performance-based Advertising Solution

Oct. 22, 2012 - PRLog -- SANTA BARBARA, Calif., October 22, 2012—Today, FindTheBest (http://www.findthebest.com) announces the launch of its performance-based adverting sponsorship program.

FindTheBest’s new sponsorship program gives vendors the flexibility to customize their advertising options based on the following three performance-based solutions: lead generation, cost-per-click (CPC) and flat rate.

The new program allows vendors to highlight their products and services on a comparison platform in which millions of consumers are comparing options to make highly-considered purchase decisions.

The sponsorship program offers vendors a range of tools to set themselves apart from the competition:

Prime-placement and auto-insertion into comparisons

The highest three bidders will be displayed at the top and bottom of a search results page, with real-time adjustments mapped to daily budgets. Sponsored listings will be clearly marked—similar to Google’s search results page.

The top bidder will be auto-inserted into a user’s personalized side-by-side comparison so that consumers will consider the sponsored listing when comparing competing products or services.

Removing competitors from vendor listings

Competitor ads will be dynamically removed from a vendor’s listing page and from related side-by-side comparisons. The “Often Compared To” widget can also be removed from a vendor’s listing page so that consumers remain focused on the vendor’s product or service.

Targeting

Vendors can highly target their ads based on a range of factors including location and industry.

Real-time reporting

Vendors are given access to a robust reporting platform that shows campaign impressions, clicks, and average CPCs across a specified time period. Vendors can also view whether or not they are being outbid by competitors.

ABOUT FindTheBest

FindTheBest (http://www.findthebest.com) is an unbiased, data-driven comparison engine that helps users make quick and informed decisions. Started by DoubleClick founder Kevin O’Connor and backed by Kleiner Perkins, FindTheBest is helping simplify life’s big decisions.