MARKETING AND PUBLIC RELATIONS DIVISION
Industry Veteran Ivey Van Allen-Steinberg At The Helm
Los Angeles, CA – October 16, 2012 - Joey Travolta announced today the creation of another division of Inclusion Films, his production workshop for people with developmental disabilities. Inclusion Films graduates have gone on to work for some of the industry's biggest names including ABC Studios, CBS Studios, NBC, 20th Television, and Variety. Most recently, Kapital Entertainment, transitioned one of the students from working on one of their pilots to a staff position on the series, now in production.
The new division, Inclusion Films Marketing and Public Relations, will provide the extensive training and ultimately, employment for the marketing/PR sector of the industry in the way Inclusion Films has done for the production sector. Mr. Travolta has tapped former Vice President of Media Relations for 20th Television and FOX Television Stations, Ivey Van Allen-Steinberg to spearhead the division.
"Partnering with Ivey actually began earlier this year when we discovered that we were both focused on the same goal, helping this multi-talented yet often overlooked group," said Mr. Travolta. "That partnership has already raised the visibility of Inclusion Films and her leadership will now provide our students with a whole new direction."
In addition to her twenty-plus years in the industry, Ms. Van Allen-Steinberg is currently on Loyola Marymount University's Special Education Advisory Board. On a personal note, she is the proud parent of a son with developmental disabilities.
"Working with Joey and his team has combined my professional and personal experience in such a rewarding way," Ms. Van Allen-Steinberg stated. "I am honored to share my passion for this field with such a deserving group."
“Offering filmmaking to developmentally disabled young adults would be unheard of 10 years ago,” added Mr. Travolta. “With the rapid progress of individuals living with a developmental disability in gaining their own identity, attending universities, living on their own, and becoming productive members of the workforce, expanding on their creativity in entertainment is a natural step. Employers willing to participate in offering their own unique opportunities become innovators themselves.”
Marketing campaigns are already lined up and the client list continues to grow on both the national and local level. Services provided include public service announcements, electronic press kits, press releases and promotions. Production has begun on a series of PSA’s for 211 LA County, to be featured at their upcoming 211 LA County“Innovation, Collaboration & Partnerships”
“At the heart of 211 LA County is our ability to connect families to services they need,” says Executive Director, Maribel Marin. “211 LA County functions as a gateway to complex social service delivery systems. This partnership with Inclusion Films for our 211 Day celebration is the perfect match. It allows us to highlight our shared commitment to innovation and collaboration, and we hope it inspires others to do the same.”
A secondary collaborative effort and educational opportunity is targeted for fall 2013. Both Mr. Travolta and Ms. Van Allen-Steinberg are on the board of a media arts secondary school which will serve students of all abilities and socioeconomic backgrounds. The school, to be located on the Westside of Los Angeles, will promote a positive learning environment for children with academics taught in the context of the media arts. Designed with the support of the entertainment industry, students will have access to the valuable resources of Inclusion Films.
About Inclusion Films:
In addition to his early years as a performer and actor, Joey Travolta worked as a special education teacher. Travolta founded Inclusion Films in 2006 after producing the highly acclaimed documentary, “Normal People Scare Me”, directed by an autistic teen. Through his unique professional experiences, this revolutionary film school trains adults with special needs such as autism, Down syndrome and cerebral palsy. A vocational program for basic film production skills, students attend the film school Monday through Friday and are involved in all facets and specialties. Headquartered in Burbank, California Inclusion Films hosts a second location in Bakersfield, California and summer programs throughout the country. For more information, visit their website: www.inclusionfilms.com or call 818-848-3708.