The award recognized the company's work following migration of its website to an updated website platform. After an expected initial downturn in sales and profitability as a result of the switch, the online retailer posted a stunning 25.9% increase in sales, with 14.2% more site visits, 33.5% more page views and a conversion rate increase of 4.8% due to their team’s work in programming and online marketing.
Working Person's Store was recognized for its innovative employment of cross-channel marketing, integrating a print catalog, an interactive catalog, website, email newsletter, multiple blogs, a mobile application, Facebook store, plus presences on Google+, Twitter and Facebook (http://www.facebook.com/
“The judges loved that crucial elements of website functionality were actually tested and refined – not just thrown at the marketplace,”
Eric Deniger, CEO of Working Person’s Store noted:, “We are proud to have been recognized for the hard work we’ve put into both rebuilding the platform for our website and reaching out to our customers across multiple channels. Our team has done a phenomenal job getting us to where we are today, and we see a bright future as we continue to serve our customer anywhere and everywhere they expect us to be.”
About Working Person’s Store
Founded in Lakeville, Indiana, in 1995 as a bricks-and-mortar retailer of name brand work apparel and footwear, Working Person’s Store (WorkingPerson.com)
About the MCM Awards
In its 27th year, the MCM Awards are a celebration of cross-channel excellence for both business-to-