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Follow on Google News | The Zen of Audio Branding - An Educational Lunch by AAF-CC in Myrtle Beach, SCJoin AAF-Coastal Carolinas October 18th as Steve Keller, iV founder and CEO, offers an educational presentation designed to give you a taste of audio branding, opening your eyes (and ears) to the importance of defining what a brand sounds like.
By: American Advertising Federation-Coastal Carolinas Join AAF-Coastal Carolinas October 18th at the Dunes Golf and Beach Club as Steve Keller, iV founder and CEO, offers an educational presentation designed to give you a taste of audio branding, opening your eyes (and ears) to the importance of defining what a brand sounds like. Emphasis is placed on practical insights and helpful tips that creatives, account execs, brand managers and new business procurers can begin to use immediately in their brand work. Highlights include: > Understanding how audio branding shapes brand identity > Using audits to uncover sonic strengths, threats and opportunities for your brand > Exploring cross modal perception: the importance of congruency > Connecting the dots: developing audio assets for your brand > The five measurable parameters of effective audio branding assets > Research and evaluation: the science behind audio branding > Four keys to the effective application of an audio branding strategy RSVP Here: http://www.aafcoastalcarolinas.org/ Deadline to register: October 16, 2012 End
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