The Dunk Your Kicks drive began on Wednesday, September 19, and the first assembly is Thursday, September 27, 2012. David Plotkin, of Manhattan, Co-Founder of The Max Cure Foundation, will speak to the students and faculty in attendance at the official kick-off of the assemblies beginning at Rusheon Middle School at 8:30am, Princeton Elementary, Platt Elementary, Haughton Middle School, W.T. Lewis Elementary, Stockwell Elementary, Benton Elementary, Meadowview Elementary and Bellaire Elementary.
The schools of DeSoto Parish were the first on board, and sneakers began accumulating quickly in the bins. Principals challenged students to organize into groups and compete within the schools, encouraging friendly competition for a good cause. Various clubs and student organizations are leading the charge, and some principals are offering rewards of special "blue-jean days" to the winning groups, when students will be allowed to wear blue jeans instead of their regular uniform pants.
The Max Cure Foundation was created after David's son Max was diagnosed with cancer in 2007 and thankfully, is in remission today. "As a father who has lived through a parent's worst nightmare of learning that their child has cancer, I'm happy to bring "Dunk Your Kicks" to Louisiana to help families while their child is being treated for cancer. The great part of this program is that when you dunk your kicks in your community, the money stays in your community," says David Plotkin. Partnering with the Max Cure Foundation, Unity Education Resources is providing key support to build a network of participating schools. Kenneth Ash, Vice-President of Unity Education Resources, adds, "Dunk Your Kicks will make a huge difference in the lives of these families who are struggling to care for their children. We are proud to be a part of this program and grateful that we were able to bring it to Louisiana."
The Max Cure Foundation, Inc., a 501(c)(3) public charity, is dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children with the disease and assisting low-income families battling cancer in their children. MCF strives to raise awareness of the cause, as well as money for innovative research and for "Roar Beyond Barriers," a program that provides low-income families across the country with financial support. MCF seeks to inspire children and their families afflicted with cancer to face the disease with courage, hope and most importantly, bravery. www.maxcure.org
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