Many business owners become disappointed once their website is online, when they don't get an influx of calls or emails. What they don't realise yet is that website needs to be the equivalent of owning a shop on the very busy main street of any city, but their website isn't working hard enough for them, and feels like they've rented a "room" or "office" in a dark alley, down many side streets which no-one can find online.
Is there a solution?
How can local Melbourne businesses fix this?
The short answer is "Yes! It can be fixed!"
Search engine optimisation (SEO) is a series of techniques which can be used to help a website appear on the front pages of major (and minor) search engines like Google and Bing with little outlay. A quick chat (via phone, email or Skype) to a BuildAWebsiteTonight.com Team Member about their SEO Services can get a website noticed in double-quick time.
A large number of website owners use the excellent free tool Google Analytics as their preferred method of reviewing their website's online performance. However, not many of these business folks have the time, energy, knowledge or expertise to adequately examine the information, understand its importance, and then turn that information into an easy-to-understand online strategy to increase website traffic, capture potential customers, and improve their bottom line.
“Have you seen those Google Analytics Reports?” said Anca Tilea, owner of local Melbourne Quilt website AnkaDankaDesigns.com. “I took one look and my eyes glazed over! I contacted BuildAWebsiteTonight.com and asked for help. Within one month my website climbed from the bottom of Page 1 and now regularly sits between results 1, 2 and 3 on the first page of 1.5 million Google search results for our chosen keywords, and the traffic just keeps coming in! Teena's regular SEO Reports are SO much easier to read! Next step is to capture the visitors' details, which BuildAWebsiteTonight is setting up for me this week!” Anca's quilt website has been maintaining this position in the search engine results for several years now, much to her delight.
Watch this quick video testimonial from Anca Tilea:
So what's the problem with many local businesses?
They often expect their current internal staff to quickly pick up some SEO skills in order to help the business' website and traffic and become the "resident SEO guru".
Often old SEO techniques are taught to newer employees, without realising the danger of using those outdated techniques. Search engine algorithms change frequently, and dedicated staff need to be abreast of what's happening online. Even with a small amount of knowledge of SEO, most staff members find it very difficult to perform their regular job AND try to keep up with the escalating changes in the online SEO world.
The business becomes vulnerable to using outdated technologies and strategies which may hinder or badly affect their website ranking, whilst their competitors surge ahead of them in their positions in the search engine results pages (known as SERPS).
“One of my key staff members attended a couple of SEO courses, and just when I thought we were starting to make some headway, the person quit - and now I don't have anyone on staff who understands all these reports,” said a senior executive with a printer manufacturing company. “I called in BuildAWebsiteTonight and they got us back on track fast.”
The type of SEO services a business needs will vary depending on the results of a full evaluation of the current website. The SEO specialist will recommend strategies based on the business, niche and many other factors. While SEO is definitely about increasing the website's ranking within search engines, BuildAWebsiteTonight can offer a varied range of SEO services designed to help the business achieve specified online goals.
Typical of the services BuildAWebsiteTonight offers are:
- keyword research - identify the actual words people type so your website will be leaping off page one
- directory and search engine submissions - time to start forging those vital backlinks (from other sites to your site)
- special linking strategies to optimise every contact
- social media optimisation - you'll need to be ready to climb onto the Facebook and Twitter bandwagon
- viral marketing strategies are designed to be deliberately contagious
- advice on the current website – a few small changes to structure can often work miracles
- copy writing and content development - keep the website content fresh with regular updates, and feed quality information which is loved by the search engines
- and that very important one - analysis of your competitors online to keep ahead of the pack.
These are not the only services available but are the ones most used by the many happy and grateful clients of BuildAWebsiteTonight.com
Other services are available on an ‘as needed’ basis depending on differing marketing strategies and the goals of the website owner.
Local businesses in Melbourne - are you ready to leave the competition behind in the dust by having a website fully optimised to keep those leads and potential customers flooding in? Fantastic! Call http://BuildAWebsiteTonight.com to get started today.
Teena Hughes of BuildAWebsiteTonight.com provides online marketing for website owners, plus hosting & domains, video marketing expertise and much more. Teena's online Coaching and Self-Paced Video Tutorials help people take control of their websites and businesses. Clients are based around the planet, from Iceland to France, Australia to USA, and many other locations. Got questions? Teena loves to help local businesses, so call today. Grab your free website tips at http://buildawebsitetonight.com