Anand Mahurkar at Firebrand Community Conference
- Sep. 23, 2012 -
Firebrand Community Conference was hosted in Newburyport, MA on September 19th and 20th. The annual conference is known for bringing together publishing and technology thought leaders to discuss the challenges facing the publishing industry.
During the discussion, Anand Mahurkar outlined what he called " touchpoints"
for Discovery and contrasted technology touch points with traditional brick and mortar consumer experiences with books. Referring to David Weinberger's recently published book - Too Big To Know, Anand added that better discovery can be achieved by applying effective filters for reducing the knowledge available.Discovery and Findability are often used interchangeably. While responding to the question on difference between findability & discovery, he separated the terms by saying findability is an art & science where as discovery is touch points in the minds of readers, based on which they make decision of purchasing a title.
Anand suggested to the publishers, who are looking for better discovery use of online tools like NetGalley, Reefle, GoodReads etc.
Findability Sciences develops innovative software solutions for companies reduce the pain of search and give joy of finding.