Ashe was the founding franchisee of VFC (http://veteranfranchisecenters.com). He is a veteran of the United States Marine Corps and has 30 years of business experience. As director of franchise programs, he will help franchisors reach veterans via a new suite of marketing programs.
“I am pleased that Rich is taking on this new role,” said Drew Myers, president, founder, and CEO of RecruitMilitary. “His understanding of the franchise business is both broad and deep, and he is tremendously enthusiastic about helping veterans find franchises that are right for them.”
“I have had the privilege and opportunity to talk with hundreds of veterans over the last couple of years,” said Ashe. “Some have just been leaving active duty, and others have been in the civilian work force for some time. One of my biggest challenges in helping them find suitable franchise opportunities is that most of them are unaware of the variety of franchises available to them. Our new programs will help franchisors get their concepts and veteran incentives in front of thousands of interested veterans as well as those who may not have previously considered franchising as an option.”
Ashe served in the Marine Corps from 1976 to 1983 in the infantry and then as part of a joint Marine, Navy, and Air Force top secret intelligence project. After serving in the Marines, he worked as an electronics technician for a communications company. Over the next 30 years, he worked his way through the civilian ranks to the position of vice president of global marketing for an international software company and received his degree in marketing.
During his civilian career, Ashe has worked for and helped companies such as Xerox, Compaq, and Hewlett-Packard expand or start new businesses. He also participated in four software startups and started two businesses on his own – a computer training firm, ComputerTutor, and a network consulting firm, LANDesign. Ashe is a Certified Franchise Consultant and a member of the Texas Veterans Chamber of Commerce. He serves on the VetFran committee.
VetFran (http://www.vetfran.com) was initiated by the late Don Dwyer, Sr., founder of The Dwyer Group of franchise companies, as a way to say “thank you” to veterans returning from the first Gulf War (1990-1991). IFA (http://www.franchise.org) re-launched VetFran after the terrorist attack of September 11, 2001. Today, the program helps returning servicemembers access franchise opportunities through training, financial assistance, and industry support.
RecruitMilitary (https://www2.recruitmilitary.com) connects employers, franchisors, and educational institutions with men and women who are transitioning from active duty to civilian life, veterans who already have civilian work experience, members of the National Guard and reserve forces, and military spouses. Myers founded the company in 1998. All of the company’s owners, officers, national account executives, and almost all of its other employees have served in the armed forces.
In addition to its franchise involvement (https://www2.recruitmilitary.com/
RecruitMilitary is currently producing its Expos in a collaboration with the U.S, Chamber of Commerce. http://www.youtube.com/
RecruitMilitary also offers subscriptions (search licenses) to its database of more than 500,000 job candidates who have military backgrounds. The database is fully available to VFC, and it includes tens of thousands of candidates who would be of interest to franchisors. When candidates register, they may select their future work interests from a list of over 100 industries and occupations. More than 19,300 have selected Entrepreneurship/
Other RecruitMilitary products include retained hiring as well as advertising space in online and print media. The company distributes more than 38,000 copies of each issue of Search & Employ®, a bimonthly print magazine, to over 220 military bases throughout the world, National Guard and reserve units, and job seekers who attend its Veteran Opportunity Expos. Each issue has two editorial themes; Opportunities in Franchising is one of the themes of the March/April issues.
In November 2011, RecruitMilitary received the First Annual Lee Anderson Small Business Veteran and Military Spouse Employment Award from the U.S. Chamber of Commerce. The Chamber (www.uschamber.com)
In February 2012, RecruitMilitary received the first annual One More Way Award from The Sierra Group Foundation. The foundation established the award to recognize people or companies whose support results in awareness and job opportunities for people with disabilities. The Sierra Group Foundation (www.thesierragroup.com/