Warning - Look What Happened When a Customer Opened this Izze Drink Can

Sept. 4, 2012 - PRLog -- Andrew Lock is an advisor to business owners, especially on how to manage unforseen events that occur in a business.  How ironic then, that Lock became the subject of his own business drama, as a consumer of Izze beverages.

Lock and his wife recently hosted an afternoon deck party for their friends, and imagine their surprise at opening a can of Izze drink only to discover repulsive looking objects floating in the top of the can, as well as a foul odor coming from it.

Lock's wife turned on her iPhone video camera to record what happened next.  He poured the contents of the can into a glass jar, and various globs of an unpleasant looking fungus or mold came out.

"The stench was foul, like rotten food combined with mold or fungus, in fact the unpleasant odor stayed with me for several days afterwards" relates Lock.

The can of drink was purchased as part of a case from Costco, and Lock contacted Izze directly to see if there was an issue with that batch that needed to be addressed.  At the time of this release, there was no word back from Izze in response.

Lock presents a marketing WebTV show to advise business owners, and plans to feature this incident in a future episode.  Visit http://www.helpmybusiness.com for more details.

The video of Lock pouring the contents of the can is available on YouTube, and has prompted hundreds of comments from viewers.  You can also view it below...

http://www.youtube.com/watch?v=zZm3paiJrQ0&feature=youtu.be