PHX was looking to update their corporate identity and collaborated with Boston Interactive for a complete rebranding and website redesign initiative. Boston Interactive conducted a thorough marketplace analysis and interviewed PHX customers and stakeholders to create a brand strategy capable of appealing to all audience groups. The new branding features concise messaging, a vibrant color palette, and a clean logo that strengthens the PHX brand and reflects the company’s innovative solutions.
The new PHX website brings the rebranding effort to life with a crisp layout designed to create a trustworthy, professional image. Built with the Smartwebs content management system, the online presence features clear calls to action and serves as an easy to use resource for all PHX users. A major aspect of the new website is the secure member login area that provides PHX clients access to an exclusive portal with detailed account information. The portal features a dynamic animation that Boston Interactive created to highlight PHX’s process and value.
“We are pleased to have developed an engaging brand strategy and website to reposition PHX in the marketplace”
About Premier Healthcare Exchange (PHX) - Incorporated in 2001, Premier Healthcare Exchange (PHX) provides advanced cost management solutions for health plans that combine claim processing automation with professional services to deliver a timely, centralized approach. This approach results in a significant reduction in payment errors, improvement in the time needed to bring claims to resolution, and in savings that substantially reduce the healthcare costs of its clients. For the third consecutive year, NJBIZ recognized PHX as one of the fastest growing companies in New Jersey and in 2011 PHX became a three time recipient of the Inc. 500|5000 list of the fastest–growing private companies in America. For more information, visit www.phx-online.com.
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.