Bhargava uncovers the five key principles of the TRUST formula to help people be more successful– Truth, Relevance, Unselfishness, Simplicity and Timing, and provides the real-life stories to back it up. Learn more at http://www.summary.com/
Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best-selling book Personality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing which is available in over 50 countries in 8 different languages. He has written over 900 pieces of marketing advice on his personal blog Influential Marketing and has been featured in The Wall Street Journal, BusinessWeek, NPR and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and “non-obvious”
Attendees will learn:
• That there is a modern believability crisis.
• Why people make decisions emotionally rather than logically.
• What makes stories the most compelling form of communication.
• Why simplicity is the foundation of all great communication.
• Why we’re willing to trust strangers online.
About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/
