PRLog (Press Release) - Aug. 20, 2012 - GroSocial, a social media software company, announced new enhancements to their platform to make it easier for marketers to reach a mobile audience. The company's most recent release allows GroSocial customers to create custom Facebook tabs that are accessible via mobile devices and also the ability to generate custom QR codes that automatically direct people to a specific promotion or other custom Facebook tab.
This new development from GroSocial solves a big problem for businesses on Facebook. A typical tab or app on Facebook is only accessible on computers and is not viewable on mobile devices. "We're excited to offer these great new features." said Kevin Kirkland, GroSocial President, "This mobile invisibility issue has been a huge frustration to business owners for years so we're glad to solve the problem."
GroSocial's unique QR code technology also makes it easy for marketers to bridge the gap between their offline and online interactions with customers. A GroSocial user can simply copy and paste a QR code onto a flyer, sign, business card or any other marketing material to give customers a quick and easy way to access Facebook promotions and connect with the business on Facebook. QR codes are like offline hyperlinks for businesses with a local presence.
These mobile advances by GroSocial are extremely important for businesses due to the large and growing portion of Facebook's traffic that comes from mobile devices. By using GroSocial's drag and drop tools, businesses can now reach a much larger audience. According to Comscore, Facebook's 78 million mobile smartphone users in March 2012 amounted to over 80% of the entire U.S. smartphone market. Facebook reports that over 33% of its total traffic comes from mobile devices.
GroSocial develops social media marketing software that helps small and medium-sized businesses find new customers through popular social networking websites including Facebook and Twitter. The company offers a popular drag-and-drop Facebook page builder that helps businesses create and publish contests, promotions, sweepstakes, coupons, and other visual content to their business-centric Facebook pages.
For more information, visit http://www.grosocial.com