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Follow on Google News | MistoBox helps artisan coffee roasters take on Starbucks and Green MountainWith huge companies like Starbucks dominating the coffee market, it is hard for the thousands of artisan coffee roasters to make a dent, until now. MistoBox is partnering up with roasters to take them from local heroes to national stars.
By: MistoBox Simply put, independent coffee roasters make a superior product, both in quality and flavor. They develop relationships with coffee farmers all over the world and carefully roast each bean in small batches. The flavors that result are remarkably different. Unfortunately, these roasters do not have the huge marketing budgets to bring these flavors to customers nationwide. “The problem lies with the consumer's choice of convenience over quality, but now they don't have to choose” says Samantha Meis, MistoBox co-founder. “ Now the little guys can finally compete on a national scale. Once consumers experience how easy it can be to buy great coffee, there’s no turning back.” MistoBox is making it easy. Every month, MistoBox sends subscribers sampling boxes that include four 2 oz. coffee samples from four roasters across the country. Each roaster is a local hero that has a story and is making a difference in its own way. MistoBox’s August box included 2011 Micro-Roaster of the Year Conscious Coffee from Boulder, CO, Water Avenue Coffee from Portland, OR, Brown Coffee Company from San Antonio, TX, and Just Love Coffee Roasters from Murfreesoro, TN. Subscribers can go to http://www.MistoBox.com to get a bag of their favorite coffee beans with free shipping. “We cover the cost of shipping on a full bag of our subscribers favorite each month,” says Connor Riley, MistoBox Co-founder, “We want to ramp up the roasters sales and to show people that buying coffee online can be easy. It’s time to change the way people think about buying coffee.” Coffee culture is changing. It is time for superior coffee to reign supreme. For additional information, contact: Samantha Meis, Co-founder 712.899.3606 samantha@mistobox.com http://www.mistobox.com http://www.youtube.com/ Company Info: MistoBox co-founders Connor Riley and Samantha Meis delivered their very first MistoBoxes in June of 2012. MistoBox’s junction of sampling subscription and online marketplace uniquely gives coffee drinkers access to the freshest micro-roasted coffee from across the country. At only $12.50 a month, anyone can experience the luxury of great coffee and the delight of each and every MistoBox. End
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