New online women’s fashion store Atterley Road launches with Eurostop

Aug. 8, 2012 - PRLog -- Atterley Road, a new online store that brings high street fashion and independent designers together, has chosen e-rmis, the retail management system from Eurostop, a provider of solutions to the fashion and footwear sector. Recently launched Atterley Road offer’s customer’s a hand-picked selection of women’s clothing from 30 high street brands with mainstream boutique labels including Whistles, NW3, Hobbs and Jigsaw, and designers such as Malene Birger, Filippa K, Maison Scotch and American Vintage. With a wide range of suppliers and many different lines, the company will use Eurostop e-rmis for complete supply chain management of its merchandise.

According to Nicola Thompson, Commercial Director at Atterley Road; “Eurostop’s system was the most competitively priced merchandising system that also offered us the most scope in functionality and flexibility. The management of stock according to product lines and hierarchies is exactly what we needed, as well as the comprehensive reporting.

“The Eurostop system will help us to manage our large number of product SKUs and suppliers and enables us to keep a close eye on the bottom line to meet our ambitious growth plans. With the sales data at our fingertips we have complete visibility over the business - which brands are selling, less successful lines - helping us to maximise our sales and opportunities.”

Buyers and Merchandisers at Atterley Road will use e-rmis to place orders with suppliers, produce purchase orders and keep track of deliveries. Fully integrated with the web hosting and warehouse system, reports from e-rmis also enable the management team to drill down into data and analyse sales and profits by product lines, colours and seasonal stocks.

Phillip Moylan, Sales & Marketing Manager at Eurostop said, “For retailers it is not just a question of managing turnover of stock - maximising sales for profitability is vital. We have developed our solutions to assist retailers track, manage and report on sales data to help them make profitable business decisions.  Atterley Road has a highly experienced management team who will benefit from the functionality in the Eurostop system”.
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Notes to Editors

About Atterley Road
Launched in August 2012, Atterley Road is an online store that promises to be the bridge between the finest high street and independent designers.

Its founder Katie Starmer-Smith brings with her a wealth of design and buying experience, having worked for nine years at premium high street brand Jigsaw. Katie recognised the need for a unique destination for women who don’t have time to trawl the vast number of brands on the high street.  Atterley Road presents a mix of hand-picked selection from 30 high street brands with favourite boutique labels; Whistles, NW3, Hobbs and Jigsaw, with Malene Birger, Filippa K, Maison Scotch and American Vintage.

For more information please visit:  www.atterleyroad.com

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining.  A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.  Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include:  Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Speedo, Trespass and many more.

For more information visit: www.eurostop.co.uk or contact:

Editors’ Contacts
Phillip Moylan
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk