* Achieve revenue growth by understanding the forecast sales of wear and tear parts by country and adjust business development plans to suit.
* Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
* Improve your product mix and hence revenues by gaining insight into what types of wear and tear parts are proving popular, by country and region.
* Formulate market share and channel share objectives for your company using our product and distribution data.
* Develop new strategies to sell your products by understanding where premium and budget brands are most popular, and why.
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Despite only having a relatively small volume in 2011, shock absorbers are proportionally one of the most valuable components in the aftermarket. This component is expected to experience a decrease of almost 9% in sales by 2015, and while this equates to smaller losses than some other parts, the financial ramifications will be profound.
As developments progress in the improvement of the passenger car, batteries will be required to evolve in order to serve the needs of technological advances. These next generation batteries are expected to be fully integrated into the market within the next four to five years.
Of the wear and tear components expecting decline, the windscreen wiper blade market anticipates one of the smaller contractions. While this may appear positive, this particular component is relatively low cost and, as such, requires higher volumes in order to maintain market value.
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* Which countries have the highest penetration of brake drums and shoes?
* Which countries are displaying the highest growth rates for brake drum/shoe versus disc/pad setups?
* What are the consumer behaviors regarding retailer and component brand selection in the European wear and tear parts market, by component and country?
* What are the market shares of the key distribution channels for brake parts, exhausts, batteries, wiper blades, shocks and cat converters, by country?
* What is the average annual spend by consumers on wear and tear parts by component and by country?
Partial Table of Contents:
Falling average mileage and motorists' prudence are market depressants
Increasing demand for raw materials from emerging markets is adversely affecting global prices
Movement toward lighter vehicles will have a distinct effect on the brake component replacement market
Cost-effectiveness overrides loyalty in the brake market
Extended lifespan of catalytic convertors detrimental to replacement rates
Failing economic conditions support the deferral of exhaust maintenance
Shock absorbers: a small market with a large value that is expected to fall
Volume is the main driver behind the windscreen wiper market across Western Europe
Technology will shape the future of starter batteries, but replacement rates will fall in the interim
Consider the technical specifications of new vehicles as an indicator of future demand
Focus on profit-based sales, as volume will continue to fall
Focus marketing strategies on tradesmen and retailers rather than consumers
Vehicle manufacturer networks and garages represent the biggest sales opportunities for the aftermarket
Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
Consider regional climates when anticipating demand for service parts
Consider the long-term implications of technological advances
Catalytic converters and exhaust systems
Other wear and tear components
Volume: decreasing average mileage will cause reduced brake pad wear
Value: rising materials costs mean that pads are set to become more expensive to produce and replace
Market shares: garages hold an established share due to recent investment in equipment
Consumer attitudes: favoring cheaper imported brands could compromise brake performance
Volume: market expansion is forecast due to an influx of affordable components
Value: increased market size results in higher demand for labor
Market shares: loyal motorists favor established distribution outlets
Consumer attitudes: customers rush to exploit opportunity of reduced product cost
Volume: dwindling popularity will cause future market contractions
Value: production is becoming less cost-effective due to waning demand
Market shares: vehicle age concerns force motorists to look for the cheapest possible deals
Consumer attitudes: a lack of efficiency benefits results in motorists maximizing wear
Volume: future fluctuations will lead to overall market decline
Value: increased component complexity drives labor costs up
Market shares: strong relationships demonstrated by preferred sales channels
Consumer attitudes: increased motoring costs lead people to reduce mileage and thus wear
Volume: advanced technology promotes component longevity but impacts the aftermarket
Value: expensive materials not sufficient to halt contracting market value
Market shares: price-conscious motorists seek cost-effective outlets
Consumer attitudes: lack of understanding does nothing to influence driving style
Volume: volume declining due to increased product longevity
Full Table of Contents is available at:
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