La Fresh Group Announces Two New Products at COSMOPROF 2012

July 19, 2012 - PRLog -- LAS VEGAS  (July 20, 2012) [Booth #A25451 (Diamond Wipes)] – La Fresh Group, Inc.  (www.lafreshgroup.com), the pioneer in convenient, travel-friendly personal care wipes, announced today the launch of new La Fresh® Eco-Beauty® Anti-Aging Face Cleanser Wipes and La Fresh Travel Lite™ Antiperspirant Wipes for Men and Women at COSMOPROF 2012 in Las Vegas.

“We are so excited to launch the next wave of innovative wipes from La Fresh at COSMOPROF,” said Eve Yen, founder of La Fresh Group.  “These revolutionary products combine the convenience and ease of pre-moistened towelettes with effective formulas to deliver the best results.”

The Eco-Beauty® Anti-Aging Face Cleanser Wipes dissolve away surface toxins and makeup while revitalizing skin with active levels of antioxidants and mineral polypeptides.  The antioxidants are sourced from maqui berry, an exotic super-fruit now heralded as the ‘new acai’ due to its chart-topping ORAC level (Oxygen Radical Absorbance Capacity).  The polypeptides are a bioavailable enzymatic blend of copper, zinc and manganese designed to lift skin’s youthful appearance.

The La Fresh Travel Lite™ Antiperspirant Wipes help avert sweat and odor faux pas with the portable convenience of lightweight, pocket-sized, single-use packets.  The formula provides long-lasting wetness and odor protection with invisible, non-whitening assurance.  In freshly-scented variants for women and for men.

As with all La Fresh® products, the new Eco-Beauty® Anti-Aging Face Cleanser and Travel Lite® Antiperspirant wipes are made with 100 percent biodegradable towelette material, they help promote fresh water conservation, and they are made in California, USA, using clean solar energy.

“I’m so proud that La Fresh has become globally recognized for its product ingenuity while staying true to its corporate green initiative,” Yen explained.  “Customers can rest easy knowing that La Fresh wipes are as good for the environment as they are for their skin.”

ABOUT COSMOPROF:
Held in Las Vegas from July 22-24, COSMOPROF is the only all-encompassing business-to-business beauty trade show event in North America. Organized by product categories, there are four pavilions that cover the entire spectrum of the beauty industry - Cosmetics Personal Care Pavilion, Packaging, Contract Manufacturing & Private Label, Spa & Wellness and Professional Hair, and Nails & Tools.
ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group, Inc. was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in specialty stores as well as online. The La Fresh® promise is to provide better products with better design at a better value for a better world.  For more information, telephone 1-888-5-LA-FRESH or visit www.LaFreshGroup.com.