I realize this question is fairly broad but think about your current website. Are you really getting what you should out of it? The bigger question is, are your customers getting what they should out of it? Ah, that is the question you should really be asking yourself. Without customers, a website is worthless and if you lose customers with your website, wouldn’t you like to know about it? The question is, how do I get my customers to give me feedback about my website? Even, if it is negative feedback it is still valuable to use and gain any kind of customer feedback. Website feedback can be garnered very easily and there are many tools and websites out there when you are ready to hear the good, the bad and the ugly! After all, the goal of every website is to meet the customer needs, offer customer support and gain website engagement. The tools I have listed below will help you get there but you need to be ready to listen, I mean really listen and not just look at the information and blow it off. I have gathered tools from start ups to old standbys, from Free tools to ones that will cost you a bundle but all of them will get you website feedback through customer surveys or some other sort of customer feedback system.
By clicking on the Wishbox button it takes a screenshot and the wizard enables visitors to annotate, comment, crop or color to communicate their website feedback to you. There is a FREE account and I have to say this is one of my favorites!
This is a site you may recognize because some big names use this one. Once you add their code to your site or have your web developer i.e. Distinct Design Company do that part for you, you will have a nice little “feedback”
This one runs on most any platform you have your website built on and it is what it says, simple. With the free plan you can only have up to 30 response per month but this will help you decide if you want to upgrade and utilize their other options to drill down in your feedback.
This one offers a free 15 day trial! This one has tons of configuration options as well as feedback categories and you can choose with some code where and when to have the pop-up show for your visitor.
If you spend any kid of time on the interwebs you have seen this one. If you are small firm or a start up this probably isn’t for you due to pricing but I just wanted to throw this one out there as another way to get feedback.
I have only scratched the service on feedback tools. There are a ton of online chat tools and of course there is social media that is also helpful in getting feedback and increasing customer service level on your website. So check the ones I mentioned here or go hunt one down yourself and let me know if you find a gem. No matter what you choose to use, just make sure you really read the feedback and listen to your visitors. Website feedback can be a valuable tool to grow a company if used properly.