That’s just on meetup.com – typically where the social media enthusiasts and “early adopters” hang out.
But what about those who are not early adopters and are just trying to “get” what social media is really all about? Who speaks to them?
In metro Detroit, it’s Pam Perry, Clara Wilkerson and Bob Ivory – all baby boomers who have leveraged their traditional media careers to reinvent their businesses via social media.
Bob Ivory, of Ivory Coast Communications, led the charge, see this video http://www.youtube.com/
“We wanted to show Baby Boomers or those not used to technology some quick tips and tricks on how to make social media work for them – and inspire them to really take social media marketing seriously, said Pam Perry, an award-winning social media strategist and public relations coach, the event’s organizer.
“Boomers feel left behind because everything is moving and changing so fast online. No one takes the time to show them how and why social networking is important for business and building their personal brand online,” said Perry.
The three-hour workshop showed inspirational videos, went over the basics of each social media platform and why/how to use each one. Perry did a “brand” check on each person and challenged them to set up a page while in the session.
Cynthia Grant Brown an attendee at the social media day event in Farmington Hills had this to say: http://www.youtube.com/
Special guest, Khaliph Young, City of Detroit Digital Strategist, told the attendees “if you don’t include social media as part of your marketing and messaging with your audiences – you’re going to be irrelevant in the future. Even Detroit Mayor Dave Bing has a Twitter account – we have to stay connected to the community.”
The event got high marks overall and one attendee, Rev. Ortheia Barnes, a pastor and TV personality in Detroit, said, “My head was swimming with ideas during the session. I immediately put some of them to test after the event and I got over 50 responses back on social media – some as far as Mexico. It’s working.”
The plans for the 2013 Social Media Day in Farmington Hills, Michigan are underway and presenters are already being scheduled.
Social Media PR Solutions, named after the parent company, Ministry Marketing Solutions, gave every attendee a free ebook and 30 minutes of follow up coaching after the event.
“I wanted to make sure everyone clearly understood the why and how of social media and for them to share the information among their associates. Social networking with confidence or swagger is our goal. So next year, we’ll be learning and celebrating on Social Media Day,” said Perry.
For more information or to get free social media tips, visit http://www.socialmediaprsolutions.com or call 248.426-2300.