Tata Elxsi to Celebrate World Industrial Design Day 2012

June 28, 2012 - PRLog -- Bangalore, June 28, 2012: Tata Elxsi, a leading product design company, will host the annual design event, ‘connect D’ on the occasion of World Industrial Design Day (WIDD) on June 29, 2012 at its Bangalore campus. The theme of this year’s event is ‘Defining Industrial Design today’ which attempts to exemplify the changing role of industrial design in a social and business context.
connect D aims to offer design students the opportunity to get a firsthand perspective on what it takes to succeed in the field of industrial design. The event will also highlight the challenges and opportunities for creating innovative brands of the future. For Tata Elxsi, connect D is a vital mechanism of developing and recognizing design talent in India for the design industry as a whole.
Students from renowned design schools like NID, IISC, NIFT, Raffles design, NICC and NTTF will be attending the event. The event will feature immersive sessions by Prof. Sudhakar Nadkarni – Dean of Business Design at the Welingkar Institute of Management Development & Research and Mr. Neeraj Chandra – COO & VP, Brittania Industries. They will be sharing their insights and experiences on how industrial design impacts consumers’ lives and its key role to take the country ahead.

A dedicated design workshop and an exclusive preview of products executed by Tata Elxsi’s design teams are some of the other interactive sessions planned for the event. These will allow participants to interact with the senior Tata Elxsi design team members and help them understand the various nuances of creating winning designs.

About World Industrial Design Day
World Industrial Design Day is an international day of observance in recognition of the profession of industrial design. It is a new global initiative which aims to provide professional industrial designers and design enthusiasts with an opportunity to promote a global understanding of design and all that it encompasses.

Started by The International Council of Societies of Industrial Designers (ICSID) which was formally founded on June 29, 1957, World Industrial Design Day was first  declared on June 29, 2007 on the occasion of ICSID’s 50th anniversary.
About Tata Elxsi
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

A part of the $ 83.3 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration.

The Industrial Design (ID) division helps customers develop winning brands and products by using design as a strategic tool for business success.

ID’s expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, retail design & signage, transportation design, design engineering and manufacturing support. An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables ID to service a broad spectrum of industries.

ID has supported the launch of multiple brands and products across the world. It has to its credit several international awards and patents for design and innovation.


For further queries contact:

Kalyani Kasara

Tata Elxsi
Marketing - Industrial Design
Phone: 080 - 2297 9275
Email: info@tataelxsi.com