2d Bar Code Strategy Rated Top 5 Blog

June 27, 2012 - PRLog -- New York, NY--2D Bar Code Strategy has been named a "Top 5 Bar Code Blog to Read" by The Bar Code News, which is a leading online publication that provides news, advice, opinion and reference material on all matters pertaining to the bar code and auto-id industry.

Conceived and written solely by Roger Marquis, 2DBar Code Strategy advises companies on the strategic, tactical and integrated use of 2D bar code technology (i.e., QR Code, Microsoft Tag, etc.), as well as other print to mobile technologies (i.e., digital watermarks, visual search, etc.). Like no other blog in the United States, 2D Bar Code Strategy also provides readers with general news, information and analysis about the mobile marketing industry, the customer/user experience and strategic marketing.

Since its inception in 2010, 2D Bar Code Strategy has attracted close to half a million readers from around the world and has established Mr. Marquis as a recognized thought leader in the 2D bar code space. Mr. Marquis has been quoted in publications such as The New York Times, BtoB Magazine and Deliver, provided commentary to various media outlets, paneled and moderated industry discussions groups and has written extensively on the subject of 2D bar codes and general marketing strategy for iMediaConnection.

Known for its straight-to-the-point commentary and thought-provoking insight, 2D Bar Code Strategy also features a unique rating system referred to as the 2D Bar Code Litmus Test. Based on a variety of criteria, Mr. Marquis reviews, analyzes and judges real-world 2D bar code-based campaigns and then assigns a pass or fail rating. Companies that provide consumers who scan their 2D codes with value and benefit through a well-executed, mobile optimized, interactive experience will often get a pass. Companies offering less so are sure to be rated a fail. The Litmus Test was begun in December 2010 and has rated close to 150 campaigns. Currently, the ratio of fails versus passes is about 3:1, thus illustrating the need and usefulness of Mr. Marquis' advice and guidance.

For each of the past two years, Mr. Marquis has selected a winner of 2D Bar Code Strategy’s Best 2D Bar Code Campaign Award and his blog is the only blog in the industry to provide such recognition. Additionally, 2D Bar Code Strategy offers one of the more comprehensive lists of 2D Bar Code best practices.

Visit http://www.2d-barcodestrategy.com for more information.