According to company sales staff, retailers are all ready placing orders for the product based on test samples from the pilot production run of Whey Fantastic, a testament to the product’s superior taste profile. Whey Fantastic will begin shipping to stores on June 18th.
In the new product announcement, company founder and president Mike Walls stated: “We developed Whey Fantastic to taste way better and to be way more convenient than the current offerings of other brands. The other all natural whey proteins I have tried fail to deliver on taste and consumers are forced to make smoothies or blend in other ingredients to make those products palatable. Not so with Whey Fantastic. All it takes to make a fantastic tasting shake is cold water. Now smoothies are optional and not a necessity.”
Each serving of Whey Fantastic delivers 20 grams of protein, 3 grams of fiber and contains 0 grams of trans fats. The product is currently available in Rich Milk Chocolate and Vanilla Cream with more fabulous flavors on the way according to company representatives.
Based in Santa Rosa, California, Excel Performance Nutrition is a startup manufacturer of all natural protein products. Mr. Walls is no stranger to creating great tasting products and has been a leading visionary in the sports nutrition and protein marketplace for more than 25 years. Previously Mr. Walls was the founder and CEO of Promax Nutrition, makers of Promax Bars, and SportPharma USA, a leading manufacturer of supplements for body builders and strength athletes. For more information visit: www.wheyfantastic.com.
Whey Fantastic! Way more delicious and way more convenient.
The Kindle Fire is a tablet computer version of Amazon.com's Kindle e-book reader. The Kindle Fire has a color 7-inch multi-touch display with IPS technology and runs version of Google's Android operating system. The device—which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle's e-books—was released on November 15, 2011. Suggested retail is $199.