NEW YORK, NY (May 10, 2012) — “Past. Present. Forever.” is how The Cloudbreak Group and New York Yankees will position the launch of “New York Yankees” and “New York Yankees for Her,” a duo of prestige fragrances for men and women inspired by baseball’s most legendary franchise.
The advertising campaign, will include a mobile 3-D showroom presented by Scheck Outdoor which showcases 50 years of Yankee Memorabilia in the back of the truck. We built a full locker room complete with hard wood floors, bats, helmets, baseballs, hats, uniforms and even cleats. The side of the truck has pictures of Yogi, Jeter, Rivera, Granderson, Cone and many other Yankee legends which can be seen from outside the truck. One die hard Yankee fan called it, “a traveling Hall of Fame…”while another said, “No need to go to Cooperstown, everything I want to see is right here.”
Scheck Outdoor President, Jeffrey Scheck said, "I am excited to be working with the New York Yankees and the CloudBreak Group on this advertising campaign. This display is the greatest advertisement we ever built and the attention it has been receiving is overwhelming. The truck looks dynamite and has really helped bring the Yankee experience right to the fan.”
“The goal of the ‘New York Yankees’ and ‘New York Yankees for Her’ ad campaign was not to associate the fragrances with one Yankee in particular but to instead project whoever you want onto this whether it is Babe Ruth, Derek Jeter or yourself,” said Duncan Bird, xxx, The Cloudbreak Group. “It’
The men’s and women’s fragrances will debut in April 2012 exclusively at Yankee Stadium and Macy's stores. Lord and Taylor will launch in May, with the brand continuing rollout in Puerto Rico, the Caribbean, and various international markets throughout the season. Both fragrances were developed by The Cloudbreak Group and Firmenich, the largest privately-owned company in the perfume and flavor business.
The truck will be seen traveling the tri-state area so look for it…and ask for a sample.
For more information on Scheck Outdoor, please visit www.scheckoutdoor.com
About Scheck Outdoor Advertising Media
Scheck Outdoor is an outdoor mobile media company that provides businesses with non-traditional advertising in the form of scrolling mobile billboards and outdoor advertising. Ready to Roll? For a sales kit or more information, please call 917-862-6221 or email at email@example.com
The Cloudbreak Group
The Cloudbreak Group develops intellectual property, acquires licenses and strategically identifies key properties for acquisition or investment. The Cloudbreak Group develops and distributes product globally in the following channels: luxury, department store, specialty, on-air and online channels. Its team is a unique set of professionals with extensive experience and background in multiple market segments, including Thomas Butkiewicz, Duncan Bird, Dennis Keogh and Jennifer Mullarkey.
Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions)