Marketing with Lean Book Series:
Lean Marketing House: A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value.
Marketing with PDCA: Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3: Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team: The ability to share and create knowledge with your customer is the strongest marketing tool possible.
When joining, you will receive immediate access to all four books, additional Learning A3s, 130 eBooks, numerous downloads, and forms all centered on Lean Sales and Marketing. If you are interested in beginning a journey to bring Lean to your Sales and Marketing this is the next step. In addition, I am presently creating learning tracks that will be shared only in the community for developing Lean Sales and Marketing from three different views: An Internal Lean Champion, Sales and Marketing Manager and as an outside Consultant. An additional fee may apply to these programs but there will be a substantial discount offered to the initial group.
Purchase the Marketing with Lean Book Series and receive free membership to Lean Marketing Lab (http://leanmarketinglab.com) community till the end of the year.
About Business901 (http://business901.com/
He is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.