Marketing with Lean Book Series finds a New Home

June 6, 2012 - PRLog -- The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to the sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, Business901  (http://business901.com)  has moved the Marketing with Lean Series of books to this site and when you purchase the books you will receive free membership to the Lean Marketing Lab community till the end of the year.

Marketing with Lean Book Series:

Lean Marketing House: A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value.

Marketing with PDCA: Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3: Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team: The ability to share and create knowledge with your customer is the strongest marketing tool possible.

When joining, you will receive immediate access to all four books, additional Learning A3s, 130 eBooks, numerous downloads, and forms all centered on Lean Sales and Marketing. If you are interested in beginning a journey to bring Lean to your Sales and Marketing this is the next step. In addition, I am presently creating learning tracks that will be shared only in the community for developing Lean Sales and Marketing from three different views: An Internal Lean Champion, Sales and Marketing Manager and as an outside Consultant. An additional fee may apply to these programs but there will be a substantial discount offered to the initial group.

Purchase the Marketing with Lean Book Series and receive free membership to Lean Marketing Lab (http://leanmarketinglab.com) community till the end of the year.

About Business901 (http://business901.com/about/):provides direction in areas such as Lean Marketing and Achieving Expert Status. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Joe put himself through college utilizing the GI Bill, the result of being a member of the 82nd Airborne Division, and as a welder at Asphalt Drum Mixers. This hands-on approach and an education in both in Electrical and Mechanical Engineering has served him well becoming President of that company and later leaving to own Barlow Marketing, re-start Burke Heating Systems and Asphalt Machinery Corporation. He has over 30 years in the process equipment field and still regularly consults on some of the more difficult issues encountered.

He is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.

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