Baldwin Park Shopping Plaza Leads the Way in Web Marketing

June 5, 2012 - PRLog -- The Gateway Center Launches Social Media Initiative

1622 Puente Ave, Baldwin Park, CA— when most people think about social media marketing, they probably do not immediately picture a shopping center. In today’s increasingly fast-paced online marketing media, it is more important than ever for everyone to have a social media presence. Leading-edge marketers at the Gateway Center in Baldwin Park, California have launched an online marketing initiative that incorporates principles of SEO, known as search engine optimization. Their online presence is part of a comprehensive marketing program that will catapult the plaza into the 21st Century.

The concept of SEO can be a bit confusing to even industry professionals. It is a holistic approach to online marketing that leverages the construction of the website, consistently generated content, and link indexing to increase the organic listings on popular search engines. Basically, what this means is that the more optimized a website is, the higher the return is on search results. The key here is in correctly fusing all of the components in a way that the search bots will see the content as highly-relevant and parse the website at the top of the return stack. The primary advantage of an optimized site is first page ranking with no extra advertising costs.

There are two ways for a website to appear on the first page of any major search engine: paid advertising and/or search engine optimization. While they both have advantages and disadvantages, professionals at the Gateway Center have done enough research to know that optimization presents better marketing value in the long run. A primary advantage of optimization programs is content. Once the content is posted on the Internet and linked to the website through a blog or other social media applications, it is cached and stays on the Internet forever. On the other hand, a paid placement expires as soon as the advertising budget runs out and the ad copy from that placement is not cached on the Internet. Because social media content is stored indefinitely, it will work for you whenever the engine bots find that information. However, search bots like to find recent and relevant information. The more content that is generated with specific keywords, the higher the website’s rank on a search result.

Many retail management professionals might look the other way when approached about adding search engine optimization to their marketing plan. However, the managers at the Gateway Center, Baldwin Park’s premier shopping plaza, recognize that 21st Century customers and business owners are on the web more than ever. Without a strong web-presence, the property management company risks losing a serious competitive edge. The Gateway Center, once in decline, has been turned around and was voted Baldwin Park’s Best Shopping Center in 2011. This kind of innovative business approach typifies the visionary leadership that has brought them to the benefits of SEO marketing programs.

Of course, SEO does not help unless there is a website to optimize. The Gateway Center has launched a new website as well to anchor their online presence, helping customers find it online and in the community.

Contact: Alex Management
Phone: (310) 220-0527
http://www.gatewaycenterinfo.com

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