The CARFAX PowerUp series is a free, year-long webinar series designed to help auto dealers improve their day-to-day operations. The webinars provide attendees with valuable information on the latest industry trends, best practices and emerging technologies that drive used car sales and ultimately increase dealership profits. This month’s webinar focuses on using data to drive sales in the next generation of automotive dealership marketing.
The feature presentation, titled “Next – Gen Marketing: Using Data to Drive Sales” will teach dealers how to find valuable insight using information about their customers. Dealers will find out how to target customers with behavioral data by analyzing proven versus guess statistics and how best to integrate this technology into the modern dealership. Stapleton and Billman will be joined by Mike Platts, Process Improvement Manager at Carfax, who will reveal how to integrate vehicle history throughout the sales process.
About Sean Stapleton, Chief Sales Officer at VinSolutions
Sean Stapleton entered the automotive software industry by co-founding IMS, which was later acquired by Who’s Calling. He worked as Vice President of National Accounts and as Vice President of Automotive Sales for Who’s Calling, where he defined market expectations for the emerging Call Measurement and Monitoring industry. He later co-founded and established Visible Customer as an automotive market brand.
Appointed to the VinSolutions’
In addition to his work in the automotive industry, Sean Stapleton works as a major fund raiser for Merrick Inc., http://www.merrickinc.org/
About Kendall Billman, Vice President of Interactive Marketing at VinSolutions
Kendall started in the car business in 1991 and after finishing his MBA in Marketing, worked in many different industries related to CRM, Websites and Interactive Marketing. He is considered one of the leading experts in Website Consumer Behavior, Website Development and Lead Conversion. He is a Google Adwords Qualified Individual and has an extensive knowledge of how SEO, SEM and Interactive Marketing convert shoppers to actual leads. Kendall has been part of many leadership groups including the American Marketing Association. His past experience has him working many detailed projects in Canada along with OEM’s such as BMW, Ford, General Motors, Honda, Infiniti, Lexus, Mercedes, Nissan, Toyota and Scion. He has been an integral part to the successes of many companies such as Third Coast Media, Reynolds Web Solutions, Who’s Calling, DealerOn, AutoOne Media, VinSolutions and is now part of the AutoTrader family of companies. You can find Kendall speaking at conventions such as Digital Dealer, Innovative Dealer Summit and Dealer 20 groups. His philosophy of an educational approach ensures that you will receive a clear understanding of how to improve your company’s industry’s footprint. "I am always looking forward to showing clients how to make educated changes to increase lead conversion."
About VinSolutions (http://www.vinsolutions.com)
VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealerships - helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System.” VinSolutions’
VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti, Jaguar Land Rover North America and Nissan and is ADP, Reynolds and Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona, Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of AutoTrader.com in 2011.
About Carfax (http://www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer-
Connect with Carfax on Facebook, LinkedIn and Twitter@CarfaxReports and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox. Download the ‘Carfax for Dealers’ mobile app from the App StoreSM and Android MarketSM.