Further, a similar number of British employees (18 per cent) said that they felt optimistic about their future with their present employer. These startling findings, when applied to Britain as a whole, this could equate to more than 23,000,000 British workers feeling disenchanted with their employer.
River Marketing’s managing director, Phil Dunk, suggests that the figures represent a looming crisis for employers: “With the unemployment level at 2.65 million and many good candidates for every role, some companies may believe that they have the luxury of being able to neglect the needs of their people.
“The issue will be apparent when the job market recovers, by which time it may be too late to hold on to dedicated, talented people who are hungry for a new challenge”, he added.
Almost 2 in 5 (37 per cent) respondents to the survey also said that they rarely or never received appropriate or sufficient recognition at work and a similar number (35 per cent) of people are dissatisfied with the communication that they receive from their senior management.
Aside from saying the occasional ‘thank you’, Dunk believes the results emphasise a need for many employers to focus on strengthening relationships between senior management and employees: “There should be more emphasis on developing strong internal communications so that employees feel closer to the top of the organisation, understand why difficult decisions are being made and realise the importance of their individual contribution to the business”.
Dunk summarised: “Making your people feel valued can be relatively simple, and doesn’t need to be a costly exercise. In fact, with the technologies now available, it’s easier for organisations to communicate well internally than ever before”.
For more information:
Note to editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2001 adults of which 1,150 are working. Fieldwork was undertaken between 17th - 19th April 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
River Marketing is a performance improvement agency that creates, develops and runs bespoke programmes to reward, recognise, motivate and engage employees and distribution channels.
Working in close consultation with its clients, River aims to excite, inspire and genuinely motivate the participants of all its programmes by making them relevant, meaningful and fun.
Approaching solution development with intelligence and a thought process that is both creative and practical, River achieves tangible results, from sales uplifts to increased participant engagement.