Contact: Jess Nelson
Cell: (208) 604-3956
THE COLOR RUN IS GOING VIRAL
SALT LAKE CITY- In Tempe, AZ on January 2012 the first Color Run sparked a serious chain of events, launching The Color Run into a sensation that is catching the eye of color lovers everywhere. The Color Run is a fun 5K running event where every kilometer participants go through a “Color Station” that gets them all colored up by using colored powder. The original tour for this event consisted of only 18 cities. Because of popular demand, The Color Run has had to expand the tour to reach over 40 cities with more being added continuously. The Color Run has established its presence by its rapidly increasing “likes” on Facebook, visually addicting videos on YouTube, and filling Color Runner spots to capacity within days of opening registration. In many cases, registration fills up within hours of opening.
With over 250,000 “likes” on Facebook generated within six months, fans of The Color Run world-wide are requesting a colorful visit to their city. “The demand has been crazy and exciting,” said Color Run founder Travis Snyder. “Everyday hundreds of people make requests on our Facebook page for us to bring the event to their favorite city. We’re excited to answer the call!”
The Color Run is releasing a new video to its thousands of followers this weekend to further illustrate the magic of this event. Footage for this video was taken from each of the events that have taken place so far this year. Several of the more advanced shots used a slow motion camera and an array of 24 gopro's to create a bullet-time effect. The new video can be seen by going to http://www.youtube.com/
The Color Run is a feel-good, happy, colorful event. It is a living, moving work of art. Color Runners of all shapes and sizes happily go from wearing pristine white clothing to being covered in prismatic color. At each kilometer mark, a different color of powder fills the air and covers the participants creating an ever-increasing spectrum of color and beauty. At the finish line, the color festival kicks off and the air is filled with millions of vivid color combinations as participants get in on the color throwing fun as well. It was clear from the beginning that The Color Run has some hidden magic. The Color Run Tour has quickly spiraled into a wonderful and surprising sensation.
For more information, check out www.thecol