Biocell Collagen Finalist for "Most Innovative Ingredient" at NBT Awards 2012

May 8, 2012 - PRLog -- Newport Beach, CA April 12, 2012 - The healthy aging ingredient BioCell Collagen® is on the short list for ‘Most Innovative Ingredient’ at the Nutraceutical Business & Technology Awards 2012. The NBT Awards recognizes and awards excellence in R&D, marketing, business and technology throughout the nutraceutical, functional food and beverage industry. Dr. Kevin Robinson, the Head Judge of NBT Awards, had this to say about the process, “The standard of nominations received made it an incredibly difficult decision for the judging panel — so well done to the finalists. I am also extremely grateful to the judges for generously donating so much of their time and expertise. It has been a challenging and fascinating task to this point so I'm very much looking forward to the winners announcement on the night." The event will take place on May 23, 2012 at the Starling Geneva Hotel and Conference Center in Geneva, Switzerland.

About BioCell Collagen II:

BioCell Collagen II® is a novel dietary ingredient marketed as a healthy aging nutritional supplement that promotes both healthy joints and more youthful-looking skin. It is unique in that it is a naturally-occurring matrix whose three major constituents, collagen type II, chondroitin sulfate, and hyaluronic acid, are reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process. Made from articular cartilage, its composition is similar to that of human articular joint cartilage.  This liquid form of Biocell Collagen II is only available in Jusuru brand products, Jusuru Life Blend for human consumption and newly released Jusuru Pet Blend for pets.

Not available in stores order at http://www.jusuru.com/juice4life