‘Why Online Conversations Matter’ at Natural Beauty Summit America 2012 Panel Discussion

PRLog (Press Release) - May 2, 2012 - Kinnelon, NJ - Natural Beauty Summit America 2012, a forum for professionals in the beauty industry interested in the natural care beauty segment, which includes natural and organic cosmetics, takes place May 14th and 15th at the Sheraton Hotel in New York City. Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC, will participate in a panel discussion and address “The role of Social Media and Natural Buzz. Why online conversations matter?"

“The panel discussion I am participating in – which includes Dominique Lahaix, founder and CEO of eCairn, a powerful social media marketing listening and engagement platform – is titled "Living with and optimizing Social Media", says Christine Whittemore. “We will explore the role and value that social media offers consumers and brands in the beauty business where trust, authenticity, word-of-mouth and community endorsement matter more than ever before.”

Natural Beauty Summit America 2012 will also address:

•   The Natural & Sustainable Beauty Market in the U.S
•   Consumer Insights on Natural Personal Care
•   The latest issues in Beauty Regulation: European Model vs USA
•   Current and Future Natural Technologies
•   Entering the Era of Responsibility
•   Winning with Sustainable Beauty

To register, click on NBSA Online Registration Form http://www.naturalbeautysummit.com/nbsa/Step1.aspx and enter code WHInbsa during registration to receive a 10% Speaker’s Discount.

For information about Simple Marketing Now, visit http://SimpleMarketingNow.com. Or, simply contact Whittemore at cbwhittemore@SimpleMarketingNow.com.