1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Italy: Fish & seafood market forecast report now available

ReportByer adds Consumer Trends in the Fish & Seafood Market in Italy 2011

 
PRLog - Apr. 27, 2012 - LONDON, U.K. -- ReportBuyer has made available a new market report covering the fish & seafood sector in Italy.

The 103 page report says that marketers in the Fish & Seafood market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.

Main findings:
-Private Label products have a much larger share (over a third) of the Raw Fish market in Italy than in preserved fish categories. Penetration into the Ambient and Frozen Fish markets is particularly shallow at less than 10%. There is no significant national brand presence in Raw Fish and only a few in the Preserved categories, therefore there is still potential for Private Label to grow. Marketers of national brands need to ensure that they differentiate their products sufficiently to avoid becoming a target for Private Label competition.

-The Raw Packaged Fish - Whole Cuts and Fresh Fish & Seafood (Counter) categories together make up half of the Fish & Seafood market in Italy; these categories are also the highest price per kilo. This indicates that, although preserved and processed fish is cheaper and more convenient, Italians prefer fresh whole fish. Marketers in the preserved and processed Fish categories need to focus on what influences consumption of their products to improve these markets.

-Consumption of Fish & Seafood in Italy is most influenced by Better Value for Money. Marketers need to act on this key driver if they want their campaigns to be effective.

http://www.seafood-industry-research.com/CAN03052SIR.html

--- End ---

Click to Share

Contact Email:
***@reportbuyer.com Email Verified
Source:ReportBuyer
Phone:+44 (0) 20 7060 7474
Zip:SE1 3LJ
Location:London - London - United Kingdom
Industry:Consumer
Tags:fish, italy
Shortcut:prlog.org/11859892
Verified Account Email Address
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share