According to Roger Clark the creator of the website, "Users are tired of jumping through hoops trying to reach the information they are looking for. In many cases the data is buried deep inside the inner pages of the site and users just don't have the time to go searching for it. Who wants to learn how to navigate every website you visit just to get some information?"
"There are two types of website that publish information and review products. Firstly, the large authority type website. The problem here is that these sites generally contain hundreds of products, but contain limited information... mainly pricing and product specifications. These sites are typically focused on selling to the user. On the other hand there are a lot of smaller niche sites created solely for the purpose of generating profit through advertising. The content is very limited and frequently of poor quality. Neither of these types of website are satisfying the needs of someone seeking balanced and unbiased reviews that are quickly and easily accessible" stated Roger.
"The solution to this problem is to create a micro niche website that only focuses on a single specific product" says Roger. With this site the users get exactly what they are looking for the moment they reach the site... right there on the landing page without any further searching required.
There are at most two links to external authority sites should users decide they want more information. "This is extremely unlikely says Roger, as the site ( http://GERefrigeratorWaterFilterz.com ) contains over 2,000 words of highly relevant quality content. The reason there are not many websites adopting this model is due to the fact that it is very expensive to produce this type of content. Firstly, a great deal of research is required and then an experienced content writer has to be employed to create the finished product.
Another feature of this site is that there is no attempt to directly sell the product to the user from within the content and there are no banner ads, affiliate links or annoying pop-up advertising. Roger said "This site does have some contextual ads, but they are unobtrusive and would not distract the user in any significant way. Roger says "It's important to be completely transparent and up-front about things like this if you want to cultivate user trust".
Roger said that "Users can look forward to more sites like GE Refrigerator Water Filter review ( http://gerefrigeratorwaterfilterz.com ) , as it is planned to launch a variety of additional product review sites on a regular basis. There is enormous potential for creating these user friendly niche websites, both in the short and longer term. Not only is there a huge number of existing products but a never ending stream of new products introduced into the market place every day."