Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News |  Global Product Management Talk on The Power of Personas For Product SuccessEric V. Holtzclaw, CEO of User Insight, Discusses How to Leverage The Qualitative Research Process for Identifying Unique, Evidence-based Personas
By: Cindy F. Solomon 
eric-holtzclaw Eric V. Holtzclaw, CEO of User Insight, will highlight the power of persona data and contrast it to the results of using traditional demographic information. We'll discuss the qualitative research process used to develop unique, evidence-based personas and how such research can be leveraged for greater product success. The discussion will touch on ways to socialize personas within your organization to bring them to life for both product and marketing teams. Eric V. Holtzclaw, will speak at the weekly Global Product Management Talk on Tuesday, April 24, 2012 at the simultaneous times of 1:00-2:00 PM Pacific / 3:00-4:00 PM TEXAS TIME / 4:00-5:00 PM Eastern Time, which will be Wednsday, April 25, 2012 6:00 AM in Sydney, Australia using the hashtag #ProdMgmtTalk on Twitter. "Personas are the foundation of a great user experience and the Global Product Management Talk facilitates an excellent opportunity to discuss how to socialize personas throughout the entire product management process.” Video of Eric V. Holtzclaw, CEO, discussing User Insight's Social TV Experiment: http://vimeo.com/ Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices. ------------------------------------------------------------ NOTE: DAY & TIME! Tuesday, April 24, 2012 at the simultaneous times of 1:00-2:00 PM Pacific / 3:00-4:00 PM TEXAS TIME / 4:00-5:00 PM Eastern Time, which will be Wednesday, April 25, 2012 6:00 AM in Sydney, Australia ------------------------------------------------------------ About Eric V. Holtzclaw As Chief Executive Officer of User Insight, Eric identifies strategic service offerings and oversees operational excellence and innovation across the business. Eric’s 20+ years of experience includes work for a variety of successful Atlanta startup companies including GeoMedica, Information America, OneCoast and Prime Financial Services. He served as a key leader at both Silicon Graphics and CyberSource in the deployment of professional services organizations. In each of these endeavors, Eric played a leading role in building teams to execute product development or maintain company infrastructure and operations. Eric has been responsible for the successful launch and support of more than thirty consumer-oriented and internal-use products and services throughout the United States, Canada, the United Kingdom and Saudi Arabia. In addition to his work at User Insight, Eric has served on the HCI Advisory Board for Georgia Tech, taught and mentored local university students through User Insightʼs educational partnerships, is an active member of Toastmasters International and teaches classes through MUST ministries. A strong supporter of the user experience industry and burgeoning entrepreneurs, Eric also works closely with Georgia Tech students to evaluate their research projects and serves as a mentor to several Atlanta entrepreneurs. Contact Eric V. Holtzclaw Georgia Email: eholtzclaw@userinsight.com LinkedIn: http://www.linkedin.com/ Twitter @eholtzclaw About User Insight User Insight, a user experience strategy and consulting firm headquartered in Atlanta, Ga., has been recognized as one of the fastest-growing privately held companies in the United States by Inc. Magazine. User Insight gathers and analyzes the voice of the customer, providing behavioral-based data that empowers clients to develop customer-centric products, services, messages and brand experiences. Currently, User Insight has conducted research across the U.S. as well as in 15 countries for more than 300 clients spanning 25 industries. http://www.userinsight.com About Global Product Management Talk The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, including Agile practitioners involved with developing, designing & launching products, brands, marketing, project management, and everyone who cares about the entire product management lifecycle process to guarantee successful products and companies. http://www.blogtalkradio.com/ Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Global Product Management Talk: http://sg.sg/ Converse with us #ProdMgmtTalk http://bit.ly/ Follow Us on BlogTalkRadio http://bit.ly/ Like Us on Facebook http://on.fb.me/ Join Us on LinkedIn http://linkd.in/ Listen on iTunes http://bit.ly/ Curations http://bit.ly/ Brought to you this week by the AIPMM The Association of International Product Marketing & Management (AIPMM) is the hub of all things Product Management...where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents those who manage the entire product life-cycle throughout any industry. The Agile Certified Product Manager (ACPM), Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) programs enable individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. For more information, visit http://www.aipmm.com # # # The Global Product Management Talk is a weekly broadcast of experts discussing issues vital to the successful development and management of products and companies. Follow @ProdMgmtTalk Use #ProdMgmtTalk to show up in Twitter discussion. Founder & Producer Cindy F. Solomon @cindyfsolomon Listen on iTunes http://bit.ly/ End
|
| |||||||||||||||||||||||||||||||||||||||||||||||||||
