PRLog - April 11, 2012 - VAIL, Ariz. -- Bestselling indie young adult fiction and romance author, Lizzy Ford has announced the launch of a virtual store on her website where she will sell digital copies of her books and autographed paperbacks directly to her fans. The early results have been impressive: 383 transactions in the first week alone. The virtual bookstore is available online at http://www.guerrillawordfare.com
Guerrilla WordFare Romance Fiction Books
Since she began self-publishing in December, 2010, Ford has steadily built a fan base not only in traditional markets for ebooks - such as the U.S. and U.K. - but also in non-traditional markets in India, Philippines, Pakistan, Malaysia and South Africa. All five of these countries are among the top ten visiting countries on Lizzy's website. A full 40% of her fans are located outside the U.S., and Ford is one of the rare American authors who can sell well in both the U.S. and U.K. Still, Ford's concern was that the readers without access to Amazon's Kindle store or Barnes and Noble's Nook store were still without a viable option for downloading the books they loved.
"I have a lot of fans located in countries outside the reach of Amazon, iTunes and Barnes and Noble. My strategy last year was to give away free copies to these fans, but the demand became overwhelming. Our solution was to open a store on my website as a more efficient option for them to purchase and download my books," said Lizzy Ford, author. "I thought that sales would be sluggish to start, since it often takes word-of-mouth marketing a large or lengthy push to get started. The response was amazing."
Ford explained that she timed the launch of her e-commerce store with the release of the third book of her smash hit series young adult paranormal romance series, "The Rhyn Trilogy". The book entitled "Rhyn's Redemption" sold 1,100 copies on Amazon during the first week of the launch and debuted in the top 500 books at both Amazon U.S. and Amazon U.K. Asked how she ensures her fans receive this kind of news, Ford responded that she uses her website, mailing list and extensive social media marketing.
In addition to the successful store launch and her new release, Ford's paranormal romance, "Damian's Oracle" was featured by USA TODAY a week after launching her store.
"This week has been a game changer for me," said Ford. "Now I just have to keep up the momentum."
There is no doubt in the minds of her readers that the up-and-coming, self-admitted "writing freak-of-nature"
About Lizzy Ford
Lizzy Ford is the self-publishing phenom and author of eleven books. Ford's internationally popular books include the paranormal romance series, the "Rhyn Trilogy" and "War of Gods" series; and the young adult fantasy trilogy, "The Foretold," all of which launched in 2011. Ford's books have reached the bestseller lists on Amazon U.S., Amazon U.K., and Barnes and Noble in multiple categories, and her books are consistently listed under the hottest selling romance books on iTunes.
Widely considered a freak of nature by her contemporaries for her ability to write and publish a new book every 30-45 days, Ford attributes her success to a team that consists of her editor, graphics artist, I.T. Sherpa (and husband), and her rabid readers. In addition to her own store, Ford's books can be found on every major ereader library, to include: Amazon, Barnes and Noble, iBooks, Sony, Kobo and Smashwords.
Name: Sarah Edmondson
Company Name: Lizzy Ford
Address: 537 S. Stone Bench Rd
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