Bloomberg Sports Announces The Creation of Fantasy Sports Tools For Windows Phone

April 4, 2012 - PRLog -- Bloomberg Sports today announced plans to create the best of breed sports applications for fantasy -- delivering both the “MLB Front Office” Draft Kit 2012 as well as the Front Office Trade Analyzer 2012 (live in April) for Windows Phone  in time for the 2012 baseball season.

“We are very excited to be able to work with Microsoft on this new application,” Bill Squadron head of Bloomberg Sports said. “Our fantasy tools have become the standard by which all others are measured in the space, and this application built around the mobile platform created by with such an iconic technology brand further solidifies that position.”

Leveraging Microsoft's unique Metro design paradigm, the Draft Kit and Trade Analyzer leverage this clean aesthetic and the unique, immersive experience developed by Microsoft to allow users to quickly manage their draft lists.  Users can even pin Live Tiles for individual player cards to the phone’s Start Screen, a unique Windows Phone feature  that provides a direct link to the player's stats, projections, and news.

“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “Bloomberg’s Fantasy Sports applications are great examples of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.

These new features will further complement all the other existing elements in the Draft Kit and Trade Analyzer mobile applications, including the ability to sync with the major hosting sites from Yahoo!, ESPN.com, and CBSSports.com and get recommendations customized for every fantasy team and player.  

Bloomberg’s Fantasy Draft product was the leading seller among paid mobile sports apps for most of the 2011 season, further proof that the Bloomberg sports analytic tools are quickly becoming the fantasy tool of choice amongst both avid and casual players.

Bloomberg Sports will also be developing a product for fantasy football for Windows Phone to be released in the early fall.

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About Bloomberg Sports
Recently selected by The Sports Business Journal as a Finalist for “Best In Sports Technology”  and already named as one of the “Most Innovative Companies in Sports” in 2011 by Fast Company Magazine, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies them to the vast data analysis opportunities in sports.  Working with MLB.com and NFL.com since its launch in 2010, Bloomberg Sports fantasy products give fans the most powerful easy to use resources as they draft and manage their fantasy teams.  Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation and with a tablet application used by over 300 professional players. Bloomberg Sports has also created products customized for broadcast use, as well as professional tools for several professional baseball organizations in Latin America.
 
About Bloomberg
Bloomberg is the world’s most trusted source of information for financial professionals and businesses.  Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms.  Bloomberg's media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

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