“In 2012, Earth Hour is reaching further and wider than ever before and these landmarks will provide a visually spectacular reminder of what can be done when individuals, organizations and governments act together,” says Andy Ridley, Co-Founder and Executive Director of Earth Hour.
True to its company mission statement and core ethos Organic Salon Systems and their employees will also turn off their lights on Saturday to promote The World Wildlife Fund's Earth Hour 2012. Through an extensive social networking campaign and utilizing internal company channels Organic Salon Systems has encouraged all of their affiliated brands, client salons and media partners to also participate in the worldwide event.
Earth Hour is a global environmental initiative in partnership with WWF and Leo Burnett. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action. In 2012, Earth Hour’s I Will If You Will concept invites individuals and organizations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as ‘the World’s largest campaign for the planet’.
"It is important to us that our concerns for the environment transcend our solid eco-business model and healthy products to make a commitment at the personal level." Says, Troy Raszka, Director of Marketing for Organic Salon Systems, "This is truly a case that when brought together individuals across the world, acting in unison can really make a difference. Organic Salon Systems will leverage our reputation and communication channels to help promote Earth Hour and make it a success!"
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Organic Salon Systems provides hairdressers with high performance products which maximize the use of gentle, nourishing, organic, and natural ingredients while minimizing the necessity for harsh or damaging chemicals.