PRLog - March 12, 2012 - WOODBURY, Conn. -- WeddingWire, the nation's leading on-line wedding marketplace, has announced that Floré, LLC Fine Flowers, an eco-friendly flower market and special event florist in Woodbury, Connecticut, owned by Lori Friedlander of Newtown, Connecticut, has been selected to receive the prestigious WeddingWire Bride’s Choice Awards™ 2012 for Flowers & Decor!
Lori Friedlander, owner Flore Fine Flowers in CT
The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. While many industry awards are selected by the organization, Floré, LLC Fine Flowers was selected based on its stellar reviews from past newlywed clients.
Floré, LLC Fine Flowers is being recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.
“We are happy to announce that Floré, LLC Fine Flowers is one of the very best Flowers & Decor vendors within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee”, stated Timothy Chi, WeddingWire CEO.
“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” continued Chi. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate Floré, LLC Fine Flowers for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”
Floré, LLC Fine Flowers’ Friedlander commented, “We are grateful to our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback, we were selected to receive the WeddingWire Bride’s Choice Awards™ once again for 2012.”
Wedding flower design trends Friedlander is noting in 2012 is towards “lots of large bloomed flowers that give the appearance of being in full bloom and have that hand-picked appearance. Flowers such as garden roses, peonies, ranunculus, hydrangeas, lisanthus, and anemones are in demand. A greater use of texture and the variety of texture will also be featured, including the use of succulents in the bridal bouquet design. Dusty Miller, with its velvet feel and dusty gray/green color foliage is also becoming very popular. Wedding bouquets will be adorned with pearls, lace, or vintage, sparkly brooches on the stems.”
Hand-in-hand with the current “green weddings” trend, Friedlander sees vintage as another theme going strong in 2012. “The vintage theme ties into having an eco-friendly wedding plus DIY personalized elements. The reuse of collected or heirloom items bring a romantic, retro feeling without adding any additional carbon footprint. We’ve had brides bring in their collection of milk glass vases, chamber pots and old colorful mason jars for centerpieces. Old china patterns have been used for cupcake stands. The more eclectic, the more creative we can get! Burlap, antique fabrics and lace details, whether placed on the tables or bouquet handle, add just the right sentimental, vintage touch.”
To learn more about the Bride's Choice Awards™, visit www.WeddingWire.com.
For more information on Floré, LLC Fine Flowers, visit their WeddingWire Storefront at http://www.weddingwire.com/