Following another record year of growth in 2011, EMG will now take advantage of the unique culture, dynamic talent pool and prospective business market that Los Angeles has to offer. “We believe The Hercules Campus at Playa Vista will be a hotbed for emerging media, entertainment and technology,”
In homage to the former headquarters of the historic Hughes Aircraft Company, the innovative heartbeat of engineering and operations for Howard Hughes’ aerospace empire, The Ratkovich Company is transforming the campus into one of the most innovativecreative spaces in the country. “We are thrilled to welcome Earthbound Media Group and YouTube to The Hercules Campus during this exciting time for the property,” said Wayne Ratkovich, founder and president of The Ratkovich Company. “Since purchasing The Hercules Campus, we have been committed to revitalizing the property to cater to non-traditional companies known for their leadership in their industries.”
EMG Managing Partner Dr. Blaine Behringer explains, “I don’t know if it’s the presence of innovation that happened there in the past or if it’s the premonition of what’s to come, but when you step on the gorgeous campus you can feel an energy and excitement that is invigorating and unparalleled. Just being here is incredibly inspiring and it is why we dubbed our new home ‘The Innovative Headquarters for Earthbound Media Group’.”
To really maximize The Hercules Campus’ legacy, surrounding environment and existing architecture, interior design firm HLW has been hired to create a space tailored to EMG’s specific working and cultural needs. Known for its work with leading companies in the media, technology and entertainment industries, HLW is designing an open floor plan intended to provoke and accommodate collaboration and sharing of ideas among EMG team members. The space will feature ample “flex space” for wellness, learning and large function activities, decentralized seating and collaborative community lounges that together provide the energy of an incubator with the dynamic of a university campus.
To watch and listen to EMG’s managing partners discuss the planning, architect visioning sessions and the many exciting features of the new EMG headquarters at The Hercules Campus, go to our Knowledge Center at www.visitemg.com.
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Earthbound Media Group (EMG) is an adaptive marketing and communications agency that fosters positive change within organizations by integrating marketing and technology into one unified communication strategy. Through true partnership with its clients EMG creates unique story-driven content and technology-driven media that meaningfully connects consumers and brands across all channels – owned, paid, shared and earned. EMG partners with clients across multiple industries including Fortune 500 leaders as well as clients within the higher education, healthcare, entertainment and non-profit sectors. The agency’s recent client roster includes State Farm, Scottrade, Wells Fargo Advisors, Stanford University, Loyola Marymount University, Loma Linda University Medical Center, Universal Pictures and Best Friends Animal Society.