TestiVar Launches Software and Database That Sizes Up The Results of Any Media Release Before Subm

Feb. 27, 2012 - PRLog -- Many online business owners know that new customers are the result of advertising and publicity campaigns.  Getting new people to see their website is the only path for online businesses to be successful.

"TestiVar Media brings data to publicity campaigns in the same manner that TestiVar Advertising brought science and data to the field of advertising," says Jake Bartlett, the New Development team leader at Testivar.

TestiVar spent seven years building TestiVar Media.  It was built to bring the ability to use real science in making every day business decisions.  TestiVar Media allows you to score your media releases against a database of other media releases with known  "buzz."

With the score of each word and each punctuation mark, you can then optimize a media release to ensure that it generates more buzz.  It is often possible to multiply the amount of buzz generated by a media release by five to ten times by simply replacing a few words and a phrase or two.

"At a price of only $50, any online business can afford it," says James Brausch, Media Contact at TestiVar.  "It takes only one use to earn back multiples of the purchase price," he continued.

Is there a science to media releases?  Or is it all art?  Those are the questions TestiVar aimed to answer.  TestiVar Media is a software application that shows that science and data can play a role in managing a company's publicity campaigns.

About TestiVar, Inc.

TestiVar, Inc. is dedicated to improving the profitability of all businesses by using the scientific method and real data.

For more information, visit:

http://TestiVar.com/

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TestiVar, Inc. is dedicated to improving the profitability of all businesses by using the scientific method and real data.