Batelco Chooses Jinny to Help Modernise Infrastructure and Extend New Services

Feb. 21, 2012 - PRLog -- Jinny Software, a leading global supplier of messaging, call completion, mobile advertising and rich communications solutions to mobile operators, today announces a deal to supply Batelco Bahrain with a suite of messaging solutions, including an MMSC, a WAP Gateway, VAS upgrades and a USSD Gateway.

As part of the Batelco group, which leads the market in Bahrain, Kuwait and Yemen, Batelco Bahrain now has over 11 million subscribers, having expanded its customer base by 20% in 2011. In order to protect market share, Batelco is focusing on offering customers a broad suite of value-added services, including the launch of Unstructured Supplementary Service Data (USSD).

A statement from Batelco Bahrain reads, “Our aim is to retain our market leading position across the full spectrum of telecommunications services. Jinny has historically been a good partner to us in providing solutions that are robust, scalable, and simple to integrate. Choosing Jinny for the MMSC and USSD solutions was a natural progression.”

Jinny has been delivering messaging solutions worldwide for over 10 years, and already had a number of solutions in place at Batelco. “USSD and MMS are both areas of revenue growth for operators,” says Richard Choi, Jinny Chief Commercial Officer. “We are delighted to extend our relationship with Batelco to help them bring new services to their customers.”

With the Jinny MMSC, Batelco will be able to more effectively channel revenues from media sharing and MMS broadcasting, and with Jinny’s USSD solution they will acquire a cost-effective way to roll out innovative, interactive services such as self-case, mobile banking and mobile advertising.

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Notes to Editors

About Jinny Software (www.jinnysoftware.com)
Jinny Software offers a comprehensive range of messaging, call completion, mobile advertising and rich communications solutions. Jinny’s 75+ customers are spread across 70 countries and include mobile network operators, virtual network operators and enablers, as well as other enterprises.

Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

Frost & Sullivan presented Jinny with the 2011 Best Practices Award for Global Mobile Messaging Infrastructure, Competitive Strategy Innovation.




For further information please contact:
Aisling Hugh
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
Email: aisling.hugh@jinnysoftware.com

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Jinny Software empowers our Mobile Operator customers to rapidly deploy innovative services that drive revenue growth, manage costs and optimise the return on investment through a range of Messaging, Call and Media and Mobile Advertising solutions.