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The Global Product Management Talk On The Battle Against Cryptic Web Content

Chris Williams, @blueferret, Professional Copywriter, Advocates Writing Web Content In A Language People Actually Understand

Feb. 14, 2012 - PRLog -- The use of jargon to pump up a business' importance is no longer valid.  (And frankly, really tiresome.) Terms like "thought leader" are misleading. They imply hierarchies which don't really exist on the Web.  No one benefits from having to decipher cryptic business websites and product descriptions. Corporate people are desperate to be addressed as human beings. Let’s discuss alternatives to heavy jargon use and stiff "business-y" content.  Doesn't it make more sense to use human language to market to humans?  How do you think content should develop along these lines?

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes and Android mobile app.

Chris Williams, @blueferret, Professional Copywriter, Blue Ferret Communications, will explain “Clear Content” at the weekly Global Product Management Talk on Twitter Tuesday, February 21, 2012 at the simultaneous times of 3:00 PM Pacific Time, 6:00 PM Eastern Time, which will be Wednsday, February 22 at 10:00 AM Sydney, Australian Time using the hashtag #ProdMgmtTalk  

Chris Williams switched from IT administration to copywriting in 2002.  He is a free lancer focused on Web Writing - creating content for websites, case studies, emails and other marketing material.  Along the way he's written for everyone from tech companies to off-the-wall startups to defense contractors.  He blogs about "Confusing Content" (the jargon-choked business pages we hate reading) and "Clear Content" (human-language content that, surprise surprise, actually markets well!) at http://www.blue-ferret.com Chris actively tweets as @blueferret

Chris says, "When asked to address the Global Product Management Talk community, I thought, 'Great idea!'  Every stage of the product lifecycle needs content.  If content in one stage confuses management (or worse, customers), you've got extra problems.  Luckily for all of us, the alternative is easy:  Make sure your content is jargon-free & easy to understand.  I'm happy to share my thoughts on how to do this!”

Second Year of #ProdMgmtTalk Programs

The Global Product Management Talk recently celebrated its first year of programming with an audience of 5,000 listeners to the weekly podcasts and over 2500 Twitter followers interested in discussing issues related to managing products with subject matter experts and co-hosts situated in the San Francisco Bay Area, Australia, UK, Canada, India and the Americas.

The Global Product Management Talk, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the only weekly broadcast devoted to the practice of product management and the largest Twitter Chat with this focus in the world, recently generating 449,319 impressions, reaching an audience of 35,703 followers with re-tweets occurring for days and weeks following the hour event.

Web: http://www.prodmgmttalk.com
BlogTalkRadio: http://www.blogtalkradio.com/prodmgmttalk
Twitter: @ProdMgmtTalk
Hashtag: #ProdMgmtTalk
Press: http://pressroom.prlog.org/prodmgmttalk/
TwebEvent:  twebevent.com/ProdMgmtTalk
Email: info@prodmgmttalk.com
iTunes: http://bit.ly/silH98
Android: http://bit.ly/tEeWFx
Links: http://bit.ly/tFAdPz

About Chris Williams
Chris switched from IT administration to copywriting in 2002.  He focused on Web Writing - creating content for websites, case studies, emails and other marketing material.  Along the way he's written for everyone from tech companies to off-the-wall startups to defense contractors.  He blogs about "Confusing Content" (the jargon-choked business pages we hate reading) and "Clear Content" (human-language content that, surprise surprise, actually markets well!) at www.blue-ferret.com.
Blue Ferret Communications
Email: Chris at blue-ferret dot com
Website: http://www.blue-ferret.com
Twitter: @blueferret
LinkedIn:  http://www.linkedin.com/pub/chris-williams/1/914/ab4  

About Cindy F. Solomon:
Cindy F. Solomon is Founder of the Global Product Management Talk, host of Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. Solomon has over 15 years of web, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the Newsletter of Innovation” for Boardroom Reports. She holds CPM/CPMM certification.
Cindy at ProdMgmtTalk dot com

About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, including Agile practitioners involved with developing, designing & launching products, brands, marketing, project management, and everyone who cares about the entire product management lifecycle process to guarantee successful products and companies.

Stay in the know with the Global Product Management Talk Community!
Converse with us #ProdMgmtTalk http://bit.ly/i4EihK
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Join Us on LinkedIn http://linkd.in/jRmwRx
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Recaps http://bit.ly/slnpP2
Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8

Brought to you this week by the AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance.
Please visit our sponsor at http://bit.ly/y78RcK

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Global Product Management Talk is a weekly Radio Show of experts discussing issues vital to the successful development of products and companies on BlogTalkRadio. Follow @ProdMgmtTalk Use #ProdMgmtTalk to show up in Twitter discussion. Founder & Producer Cindy F. Solomon @cindyfsolomon Listen on iTunes http://bit.ly/silH98 Download for Android: http://bit.ly/tEeWFx Follow http://bit.ly/nbw9Yr http://www.prodmgmttalk.com

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***@prodmgmttalk.com Email Verified
Source:Cindy F. Solomon
Location:Albany - California - United States
Industry:Business, Technology, Software
Tags:Writing, Blog, Content, Product Management, Web, Copy, Websites, Communication, Media
Last Updated:Feb 15, 2012
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