Balance Interactive Presents Seminar on Usability

Feb. 2, 2012 - PRLog -- Balance Interactive will present a free seminar, “The Value of Usability Testing for Member and Client Happiness,” on Feb. 16 at noon.

The 90-minute lunch-time seminar will reveal the three levels of website usability testing and how it can turn your website into your most effective communication tool.

Learn how to test your site to understand how users interact with it. Fix problems. Make improvements. And then get used to success.

Register Now at http://www.balanceinteractive.com/what-we-do/seminars-webinars/value-usability-testing. The seminar is free but space is limited.

You will learn:
•   How testing your website’s performance allows you to make informed decisions about the content, design, and usability of your site, as well as the most efficient allocation of business resources
•   Insight into traffic trends, visitor behavior, and SEO and social media
effectiveness
•   How to do the testing yourself (and when to call in the experts) and make
small changes for big results and make big changes that will earn you a standing ovation

Details about this event and other seminars in the series are online at http://www.balanceinteractive.com/what-we-do/seminars

Each workshop is held at Balance Interactive’s headquarters, 8136 Old Keene Mill Road, Suite 201A, Springfield, VA 2215.

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:

Nurture relationships with your customers online
Strengthen your brand loyalty through communities of interest
Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:

Content Strategy
Social Media Strategy & Implementation
Website Strategy
Design
Usability testing
Content Management Systems (Drupal and Ektron)
AMS Integration
Measurement and Analytics insight