The pet industry continues to enjoy exceptional growth approaching a recession-defying 20% increase in revenue from 2007 to 2010. Tudge says, “In a largely unregulated industry it can be difficult for the public to understand the differences between the many training and pet care methods that are now available. Even the terminology used to describe various training and pet care techniques can be confusing and misleading. We feel that the pet-owning public needs an educational resource to help them understand the differences in methods and techniques available. The PPG clearly defines the philosophies, methods and techniques its members use so the public can be confident that any Guild member they hire will provide services in accordance with our stated philosophy and guidelines. The public can be assured that only force-free methods will be employed training and caring for their pets.”
The PPG is the only professional pet industry member association that advocates for force-free dog training and pet care and requires that their members adhere to their “Guiding Principles.”
In the dog training and pet care world, force-free, according to PPG’s website, means that PPG members will never employ shock, pain, fear, physical force, physical molding or compulsion-based methods when training or caring for a pet. “PPG member’s methods are based on the most recent scientific research and focus on the physical, mental, environmental and emotional well being of each pet to ensure that each aspect of training and care contributes to the pet’s well-being - that is our holistic approach. These methods are incredibly effective, fun and most of all safe to use,” says Tudge.
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The Pet Professional Guild is an organization comprised of dog training and pet care professionals committed to holistic, force-free methods. Their mission is to help make every pet a valued member of its family and improve the relationship and the quality of life people share with their pets by providing the greatest value and highest quality, state-of-the-