In Business, You Have to Know Your Value

Jan. 12, 2012 - PRLog -- Step It Up and Know Your Value in Business

   From my research, one of the greatest problems small businesses and entrepreneurs have is that they didn’t realize their true value and what they could bring to the marketplace early in their business.  When I talk to seasoned, successful business owners, quite a few of them admit that they wished they would have fully embraced their value and the knowledge that they had to offer to the business community sooner.  It would have saved them a lot of time and effort.
   Here are three ways that you can own your value in the marketplace.

1-Understand what you bring to the table.  

Each business-person has something a little different that they offer to the world than anyone else.   Each person has a different message and a different gift that they are giving to the world.  If you don’t know what value you have, assume you have it and start digging around for it.  Sometimes asking supportive people around you what they think you bring and offer can give great insight into your true value.  Coaches can also help you to start seeing what gifts you have.

2- Apply structure and success principles while at the same time being you.

   Sometimes small business owners and entrepreneurs care so much about their business and want desperately for it to grow, that they think they need to copy somebody else’s path to success.  
Now, learning the structure and principles of success is critical, but the other part of the formula that is not talked about as much is that once you know the structure, you get to show up and play in business using your unique style and gifts, and not other people’s.   Both the structural and authentic parts needs to be addressed—it’s like writing a novel.  The author needs to follow the structures of:  plot, setting, character, point of view and theme, and once the writer establishes  this structure, there are a billion ways they can play.  The structure and principles don’t limit your ability to show up in your business; they actually give you the freedom and foundation to bring all your genius to the table.

3-Make sure your branding, marketing, and advertising communicates your unique value.  

What happens with many business owners and entrepreneurs is that they do a lot of work on themselves and their company, but sometimes amid all the hustle and bustle, they forget to check if their current brand, that they are advertising to the world, and their current marketing, reflect all the changes that they have made.  It is not uncommon to check the text on your website and be shocked by the messages you find there.  
   To truly own your value in the current marketplace, it is important to understand what you bring to the table. Strive to consistently “be you” as you implement those success tools into your business. And don’t forget to update your current marketing and branding to be reflective of who you now are in the marketplace.



"I have been helping entrepreneurs and business owners grow their business and balance the needs of home for over 18 years. Being a mother of 8, author of 20 books, former radio show host, and an award winning speaker, I can show you that balance and success is not only possible but vital to make more money, have more free time to be there for your family. Claim my free gift and Discover how to Grow Your Business on Your Own Terms Today at http://BizOnYourTerms.com"

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http://bizonyourterms.com I'm a wife, mother of eight, award winning author and professional speaker.