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Follow on Google News | Prediction of Social Media's impact on Businesses in 2012Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites.
By: Marta Munia First of all specialization will jump into the world of social media platforms. The great boom started when Facebook and Twitter appeared on the Internet, but apart from those major ones a lot of smaller, specialized websites, like Foursquare or BusinessVibes( Marketing itself will move more towards real time marketing, where marketers would no longer have few months to prepare campaigns and what is even more important - the time of reaction on customer needs will significantly shorten. Time-consuming research on customers’ preferences would be slowly replaced by analysis of social media and looking for the signs of customers necessities hidden in their activity on social media platforms. On the other hand do not get too excited on social media itself. Solid strategy and plan of action combining both: digital and traditional approach for marketing would still be one of the most important things to be done in marketing strategy. Following the previous prediction, social media and online marketing in general will play more and more significant role in marketing strategies of many companies. It will not only be additional tool supporting the product promotion but will be most likely used for the big campaigns and for marketing research as well. Increasing number of social media users would enforce the development of additional application supporting that kind of website. The bar for technical, functional and usability requirements for social media websites would go higher and higher. More and more of them, would become available on mobile phones. Higher demand of clients would move social media more into interactive - networking site. Networking would influence individuals sharing content and collecting friends and will affect companies. Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites. Contact: Marta Munia Marketing Executive - Europe Infiniti Research Limited 8 Wimpole Street London W1G 9SP Tel: +44 20 7291 0883 E-Mail: marta@businessvibes.com Web: http://www.businessvibes.com Follow us on Twitter: @businessvibes End
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