AriZona Beverages Partners with Fatty Crew at Sundance 2012

Jan. 11, 2012 - PRLog -- WOODBURY, NY – AriZona Beverages continues to align with high-profile events and will kick off 2012 with the Sundance Film Festival January 19th-29th. Through a partnership with Fulcrum Group and LIVEstyle Entertainment, AriZona will provide drinks for select press junkets at the AXE Hair Media Center, as well as cast dinners, and parties.  In addition Arizona will collaborate with Fatty Crew, owners and operators of Fatty Crab and Fatty 'Cue restaurants, to provide “to-go” boxes of comfort food and AriZona beverages, never available before at Sundance.

Expect stars such as Kate Bosworth and Lake Bell at the premiere party for Black Rock and Rashida Jones, Andy Samberg and Emma Roberts at the junket for Celeste and Jesse Forever sipping on their favorite AriZona. AriZona’s products will also be available to attendees at the HBO Party and the Creative Coalition Women in Film Awards. Fatty Crew and AriZona “to-go” boxes will be available for late-night munchies or as an early morning cure through delivery service, making meals conveniently delicious during the busy days of the Festival.

Many of AriZona’s products will be available, including electrolyte-enhanced Vapor Water, 100% coconut water CocoZona, Piña Colada and a range of AriZona’s bestselling teas.



About AriZona
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes —is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.


About Fulcrum Group
Fulcrum Group is a full service agency based in New York City and Connecticut with over 50 years combined experience in  promotions, marketing, communications and digital media. Providing strategic programming, complete execution and customizable marketing campaigns we help your company discover its core values and achieve its goals.  Our wide range of printing and digital promotional services help clients acquire customized and creative merchandise vital to strengthen brand presence and equity, enhance market awareness and emanate overall success.  Whether Fulcrum serves as event producer, consultant or promotional company; we deliver all components to create an exclusive event experience and maximum brand exposure, unlike any other.

About LIVEstyle Entertainment
Founded in 2002, LIVEstyle Entertainment is a leader in innovative live entertainment marketing, programming and production.  Having built and executed successful events and properties throughout the film, fashion, music, art and sports industries, LIVEstyle has proven its ability to deliver high-impact brand programs on an annual basis for clients and consumers alike.  In addition to being the most prolific film festival event producer in the world,  LIVEstyle Entertainment creates tailor-made event programs for corporate and entertainment industry clients alike.  For more information, please visit www.livestylent.com.